An important expansion is on the horizon for Bazana, a major player in the healthy snacking sector. Established in 2018 by Sameer Bhanushali, Bazana hopes to close a market gap by providing affordable and nutritious snacking options while aiming to triple its revenue to INR 125 crore by the end of the current financial year.
“We currently have a significant presence in Hyderabad, Bangalore, Delhi, Mumbai and Pune, through offline channels and pan India presence through online and quick commerce platforms. We intend to enhance our market share in the western and southern regions and grow our footprints into the northern states of Punjab, Haryana and Uttarakhand,” Bhanushali stated.
Bhanushali disclosed the company’s aggressive growth plans “for the next two to three years, we predict a three fold constant revenue growth trajectory, aiming to reach INR 500 crore by 2026-27.”
Market strategies
To reach these ambitious goals, Bazana is planning to expand its product range by introducing protein bars, pan-coated nuts, nut butters, granola bars and other innovative snacks. “Our R&D team has successfully developed a robust pipeline of innovative products. We aspire to introduce a diverse range of global gourmet snacks to the Indian market, encompassing breakfast options and high-protein bars designed for fitness enthusiasts. Our objective is to provide a comprehensive snacking experience that caters to every consumer preference,” announced Bhanushali.
By targeting key demographics through various distribution channels, including retail outlets, local kirana shops, office and airport vending machines, college canteens, and other channels, Bazana intends to increase its presence across 20 states next year.
Continue Exploring: India’s out-of-home snack consumption surges 44%, three times faster than global average: Report
New trends and festive season sales
Bazana Foods is also embracing quick commerce to facilitate fast deliveries. “We are in a fast-paced business environment where customers expect quick service. To capitalise on this dynamic landscape, we are exploring all avenues to achieve exponential growth within the next three to five years. This sector presents significant untapped potential, which we aim to swiftly harness.” said Bhanushali.
Bazana’s focus on pocket-friendly, healthy snacks has resulted in exponential growth so far. With the onset of the Indian festive season, the company expects this growth to accelerate as demand surges.
“Our peak sales period is from June to January, coinciding with favorable weather and increased consumer spending on festivals, weddings, and gifts,” Bhanushali asserted.
Filling a Market Gap
Sameer identified a lack of healthy, affordable snack option in the Indian market as a key opportunity for introducing Bazana, he stated, “A significant gap was found in the category of healthy snacking options that are targeted towards the masses. Unhealthy alternatives, including fried potato chips and refined flour-based biscuits, dominated the market. With Bazana we plan to disrupt the snack market and create a new category of affordable, on-the-go healthy snacks.”
Another pivotal insight was the idea of dry fruits being seen as luxury commodities, typically sold in large packs. To address this, Bazana introduced a INR 20 snack pack, making healthy snacking accessible to a wider audience. Bhanushali claims there is no direct competition from the nuts and dry fruits sector in the INR 20 price range, which the brand is leveraging as a market strategy.
“Most of our competitors primarily target modern trade and online channels with larger pack sizes. To date, none have successfully penetrated the complex distribution network in which we operate. Our primary competitors within the INR 20 price point are established FMCG giants such as Lay’s and Britannia, rather than other nut or dry fruit brands.,” Bhanushali explained.
The company is still bootstrapped and manages its own supply chain. “We source raw materials directly from farmers and manage the entire production process, from processing to packaging. Our goal is to create affordable products for all Indians by operating efficiently,” Bhanushali noted.
Bazana is determined to continue creating high-quality, pocket-friendly snacking options for the ever growing Indian population to help uplift the Indian snacking segment.
