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HomeBusinessHow Tender Cuts and Licious have built a promising D2C category in...

How Tender Cuts and Licious have built a promising D2C category in India?

Daljeet Singh, Founder, Centriti

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Centriti, a B2B e-procurement platform f͏or the hotel, restaurant, and catering (HoReCa) industry, has ͏secured INR 6 crore͏ in fundi͏ng, led by Ev2 Ventures. The...
Adyar Ananda Bhavan

Renowned restaurant chain Adyar Ananda Bhavan eyes INR 1,200 Cr PE fundraise, targets INR...

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Adyar Ananda Bhavan (A2B), ͏a ͏͏renowned restaurant chain, ͏is͏ rep͏ort͏͏e͏dl͏͏y͏͏ ͏͏s͏͏͏e͏eki͏ng p͏riva͏͏te eq͏͏ui͏ty͏ (PE) funds͏ ͏to ͏ra͏͏ise be͏tween͏͏ I͏NR 1,0͏͏00-1͏,200 cr͏͏͏͏or͏͏e ͏͏by di͏lu͏tin͏g͏ ͏͏͏abo͏u͏͏t...

In recent years, the direct-to-consumer (D2C) meat category has seen a surge in popularity. Two leading players in this space are Tender Cuts and Licious, who have successfully built a brand and reputation for themselves by offering consumers high-quality meat products that are both convenient and delicious.

Tender Cuts and Licious have made it easy for customers to purchase high-quality meat products directly from the source. They have done this by establishing strong relationships with farmers and suppliers, as well as by implementing strict quality control processes. The result is a range of meat products that are of exceptional quality, free from preservatives and additives, and that is delivered straight to the customer’s door.

One of the key factors in Tender Cuts and Licious’ success has been their focus on customer experience. They have made it their mission to provide a seamless and hassle-free purchasing experience for their customers. This includes offering a range of payment options, as well as providing clear and accurate information about their products and their origin.

Another factor that sets Tender Cuts and Licious apart is their commitment to sustainability. They understand the importance of preserving the environment and the animals they source their meat from, and they have implemented a range of measures to ensure that their operations are as sustainable as possible.

In addition to their commitment to quality and sustainability, Tender Cuts and Licious have also differentiated themselves through their focus on innovation. They have embraced technology to make it easier for customers to order and receive their products, and they have implemented a range of initiatives to streamline their operations and reduce waste.

Tender Cuts and Licious’ success has not gone unnoticed, and they have received widespread recognition for their efforts. They have been awarded several prestigious awards, and they have been featured in a number of national and international media outlets.

Tender Cuts and Licious have successfully built a D2C meat category of their own by focusing on quality, customer experience, sustainability, and innovation. Their success is a testament to the growing demand for high-quality meat products, and it is a clear indication of the future of the D2C meat category. With their continued commitment to providing customers with exceptional products and service, they have more success awaiting them in the coming years. 

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