American Outdoor apparel and footwear company Timberland has returned through Reliance Retail and is now available on AJIO’s fashion platform. Previously, Timberland closed its India stores in 2015 due to tough local competition and issues with the brand Woodland.
Timberland exits India over tree logo dispute with Woodland in 2015
Owned by VF Corporation, Timberland and Woodland, both with tree logos, were involved in a legal dispute over intellectual property because their logos and products are very similar.
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According to Economic Times, Reliance Industries stated in its earnings report on monday, October 14, “AJIO has been strengthening its portfolio through new brand launches like ASOS, H&M, Timberland, to name a few.” In 2009, Reliance Brands, a subsidiary of Reliance Retail, had a distribution and licence agreement with Timberland.
Reliance Retail now offers H&M and opens Armani Cafe
In the previous month, Reliance Retail announced that Swedish fast fashion giant, H&M‘s products will be available on its platform. Additionally, Reliance Retail plans to expand its quick-commerce services, following the trend among other retailers and FMCG companies. “JioMart is scaling up a quick commerce pilot by serving customers through own store network,” it said.
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Additionally, Reliance Retail is bolstering its F&B portfolio by adding Armani Cafe, an Italian fine dining spot, at Mumbai’s Jio World Plaza. “Premium Brands business launched its first Armani Cafe to further strengthen its F&B portfolio,” it said. Reliance also runs 18 stores of Pret A Manger, the UK-based fresh food and organic coffee chain.
