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Deepinder Goyal’s Next Bet Isn’t Food — It’s Emergency Response: Zomato Eyes National Impact With In-House Paramedics & 10-Minute Ambulance Promise
Zomato, best known for delivering food in minutes, is now setting its sights on something far more critical: saving lives. As part of its...
Eternal-Owned District Makes Surprise Fashion Debut, Expanding Beyond Events
In a quiet but notable shift, Eternal’s lifestyle platform District has begun offering clothing, accessories, and fashion merchandise on its app—marking the company’s first...
Blinkit Foods Incorporated by Eternal to Back Bistro’s Rapid Expansion; 38 Kitchens Already Running
Eternal, the parent company behind Zomato and Blinkit, has quietly registered a new subsidiary—Blinkit Foods—as it looks to deepen its push into ultra-fast food...
Reliance’s Ajio Rush Enters Fashion’s Quick Commerce Battle: 1.3 Lakh Styles, 4-Hour Delivery, and a Race Against Myntra, Snitch & Slikk
Reliance Retail Ventures has stepped into the fast-fashion delivery game with the rollout of Ajio Rush—a service that promises to get your style picks...
In a Market Dominated by Zepto and D-Mart, One 40-Year-Old Bengaluru Grocery Store Is Winning Hearts: And Going Global
As grocery apps like Zepto and Blinkit continue to dominate urban shopping habits, a Bengaluru techie’s social media post has sparked a lively debate...
Jewellery at Your Door in 24 Hours: GIVA Debuts ‘GIVA Go’ in 4 Cities
Jewellery shopping just got a serious upgrade. GIVA, the fast-growing direct-to-consumer jewellery brand, has rolled out a new express delivery service—GIVA Go—starting in four...
Paper Boat Didn’t Just Sell Us Drinks—It Got an Entire Generation to Sip on Their Own Childhood
In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...
Nykaa Didn’t Just Redefine Beauty E-Commerce—It Made Every Lipstick Feel Like a Personal Pep Talk
Prior to Nykaa, the experience of purchasing beauty products online was based on risk. Will this shade actually match me? Is this product real?...
Blinkit Didn’t Build a Grocery App—It Built a Meme Machine That Happens to Deliver in 10 Minutes
In the battle for consumer attention. Blinkit picked speed as its weapon. It subsequently ensured that speed became a personality. Other e-commerce platforms are...
FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop
The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...
Zero Stock, All Hype: How Pre-Orders and Waitlists Are Becoming the Coolest Way to Sell Online
Forget about "Add to Cart." What's the hottest thing in Indian e-commerce? It's a Join Waitlist. From sneakers to serums to journals to jackets, innovative...
From Jamshedpur to Jaipur: How Local Artisans Are Going Global Through E-Commerce Marketplaces
India's small town artisans are going viral—and e-commerce is the runway.A new generation of karigars, weavers, and handmade heroes from Jamshedpur, Jaipur, Kutch, among...