Amazon India has teamed up with Startup India to launch several initiatives aimed at empowering startups to develop and expand their businesses through e-commerce.
“Amazon͏͏ will͏͏ partner͏͏ with͏͏ Startup͏͏ India͏͏ to͏͏ help͏͏ eligible͏͏ startups͏͏ access͏͏ e-commerce͏͏ opportunities͏͏ by͏͏ registering͏͏ on͏͏ Amazon͏͏ India’s͏͏ marketplace͏͏ through͏͏ a͏͏ dedicated͏͏ page͏͏ on͏͏ the͏͏ Startup͏͏ India͏͏ portal,”͏͏ the͏͏ e-commerce͏͏ giant͏͏ stated.
Dedicated͏͏ Onboarding͏͏ and͏͏ Support:
The͏͏ company͏͏ stated͏͏ that͏͏ it͏͏ will͏͏ offer͏͏ a͏͏ dedicated͏͏ onboarding͏͏ experience,͏͏ mentorship͏͏ from͏͏ Amazon͏͏ leaders,͏͏ go-to-market͏͏ support,͏͏ and͏͏ logistics͏͏ guidance͏͏ to͏͏ the͏͏ startups.
Empowering͏͏ Women͏͏ Entrepreneurs:
Amazon͏͏ also͏͏ aims͏͏ to͏͏ empower͏͏ women͏͏ entrepreneurs͏͏ through͏͏ its͏͏ ‘Saheli’͏͏ program͏͏ in͏͏ partnership͏͏ with͏͏ Startup͏͏ India.͏͏ The͏͏ Saheli͏͏ programme͏͏ is͏͏ designed͏͏ to͏͏ support͏͏ women͏͏ entrepreneurs͏͏ by͏͏ offering͏͏ a͏͏ platform͏͏ to͏͏ showcase͏͏ their͏͏ locally͏͏ made͏͏ products.
“The͏͏ collaboration͏͏ will͏͏ launch͏͏ a͏͏ high-impact͏͏ learning͏͏ program͏͏ aimed͏͏ at͏͏ accelerating͏͏ the͏͏ e-commerce͏͏ journeys͏͏ of͏͏ eligible͏͏ women-led͏͏ small͏͏ and͏͏ medium͏͏ businesses͏͏ in͏͏ India,”͏͏ the͏͏ statement͏͏ said.
Additionally,͏͏ Amazon͏͏ will͏͏ assist͏͏ in͏͏ raising͏͏ awareness͏͏ about͏͏ the͏͏ Bharat͏͏ Startup͏͏ Knowledge͏͏ Access͏͏ Registry͏͏ (BHASKAR)͏͏ initiative,͏͏ a͏͏ digital͏͏ platform͏͏ launched͏͏ by͏͏ the͏͏ central͏͏ government͏͏ to͏͏ promote͏͏ the͏͏ growth͏͏ of͏͏ the͏͏ Indian͏͏ startup͏͏ ecosystem.
“By͏͏ merging͏͏ Amazon’s͏͏ e-commerce͏͏ expertise͏͏ with͏͏ Startup͏͏ India’s͏͏ role͏͏ as͏͏ the͏͏ Government͏͏ of͏͏ India’s͏͏ flagship͏͏ initiative͏͏ for͏͏ developing͏͏ the͏͏ startup͏͏ ecosystem,͏͏ we͏͏ will͏͏ offer͏͏ a͏͏ strong͏͏ platform͏͏ for͏͏ Indian͏͏ startups͏͏ and͏͏ businesses͏͏ to͏͏ scale͏͏ domestically,”͏͏ said͏͏ DPIIT͏͏ Joint͏͏ Secretary͏͏ Sanjiv.
Earlier͏͏ this͏͏ month,͏͏ Amazon͏͏ India͏͏ partnered͏͏ with͏͏ India͏͏ Post͏͏ to͏͏ enable͏͏ customer͏͏ deliveries͏͏ to͏͏ every͏͏ pin͏͏ code͏͏ nationwide.
Continue͏͏ Exploring:͏͏ Amazon and͏͏ India͏͏ Post͏͏ join͏͏ forces͏͏ to͏͏ enhance͏͏ last-mile͏͏ delivery͏͏ across͏͏ India
Last͏͏ month,͏͏ the͏͏ e-commerce͏͏ platform͏͏ signed͏͏ a͏͏ memorandum͏͏ of͏͏ understanding͏͏ (MoU)͏͏ with͏͏ the͏͏ Ministry͏͏ of͏͏ Labour͏͏ and͏͏ Employment͏͏ to͏͏ list͏͏ job͏͏ opportunities͏͏ at͏͏ Amazon’s͏͏ corporate͏͏ offices͏͏ and͏͏ operations͏͏ network͏͏ on͏͏ the͏͏ National͏͏ Career͏͏ Service͏͏ (NCS)͏͏ portal.
Amazon͏͏ is͏͏ a͏͏ leading͏͏ player͏͏ in͏͏ India’s͏͏ e-commerce͏͏ market,͏͏ competing͏͏ with͏͏ platforms͏͏ like͏͏ Flipkart͏͏ and͏͏ Meesho.͏͏ Although͏͏ it͏͏ hasn’t͏͏ reached͏͏ profitability͏͏ in͏͏ the͏͏ country,͏͏ the͏͏ US-based͏͏ company͏͏ remains͏͏ focused͏͏ on͏͏ India͏͏ as͏͏ a͏͏ key͏͏ market͏͏ for͏͏ its͏͏ growth.
The͏͏ company,͏͏ however,͏͏ continues͏͏ to͏͏ face͏͏ regulatory͏͏ challenges͏͏ in͏͏ the͏͏ country.͏͏ Recently,͏͏ the͏͏ Competition͏͏ Commission͏͏ of͏͏ India͏͏ (CCI)͏͏ found͏͏ both͏͏ Amazon͏͏ and͏͏ Walmart-backed͏͏ Flipkart͏͏ guilty͏͏ of͏͏ violating͏͏ competition͏͏ laws.
The͏͏ antitrust͏͏ watchdog͏͏ has͏͏ requested͏͏ turnover͏͏ details͏͏ from͏͏ both͏͏ e-commerce͏͏ giants͏͏ to͏͏ assess͏͏ the͏͏ penalties͏͏ for͏͏ violating͏͏ antitrust͏͏ regulations.
Rising͏͏ Competition͏͏ from͏͏ Quick͏͏ Commerce:
Additionally,͏͏ Amazon͏͏ is͏͏ facing͏͏ growing͏͏ competition͏͏ from͏͏ quick͏͏ commerce͏͏ platforms͏͏ like͏͏ Zomato-owned͏͏ Blinkit,͏͏ Swiggy͏͏ Instamart,͏͏ and͏͏ Zepto͏͏ as͏͏ they͏͏ expand͏͏ their͏͏ product͏͏ offerings.
