Amazon‘s B2B marketplace Amazon Business reported a 134% year-on-year growth in its corporate gifting store during the first ten days of the Amazon Great Indian Festival 2024. The͏͏ company͏͏ also͏͏ observed͏͏ a͏͏ 95%͏͏ increase͏͏ in͏͏ total͏͏ orders͏͏ and͏͏ a͏͏ 107%͏͏ rise͏͏ in͏͏ the͏͏ number͏͏ of͏͏ customers͏͏ making͏͏ purchases͏͏ during͏͏ this͏͏ period,͏͏ as͏͏ stated͏͏ in͏͏ a͏͏ company͏͏ announcement.
The͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale͏͏ began͏͏ on͏͏ September͏͏ 27,͏͏ 2024,͏͏ with͏͏ Prime͏͏ members͏͏ receiving͏͏ a͏͏ 24-hour͏͏ early͏͏ access͏͏ window.
Continue͏͏ Exploring:͏͏ Amazon records͏͏ 11͏͏ Cr͏͏ customer͏͏ visits͏͏ in͏͏ the͏͏ first͏͏ 48͏͏ hours͏͏ of͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale
Kitchen͏͏ Essentials͏͏ Lead͏͏ Gifting͏͏ Choices:
Kitchenware͏͏ emerged͏͏ as͏͏ the͏͏ top͏͏ gifting͏͏ category,͏͏ with͏͏ mixer͏͏ grinders͏͏ and͏͏ juicers͏͏ being͏͏ the͏͏ most͏͏ popular͏͏ items,͏͏ reflecting͏͏ a͏͏ 5.5x͏͏ year-on-year͏͏ growth,͏͏ according͏͏ to͏͏ Amazon.
Headphones͏͏ and͏͏ speakers͏͏ topped͏͏ the͏͏ list͏͏ of͏͏ popular͏͏ tech͏͏ gifting͏͏ items,͏͏ while͏͏ chocolates,͏͏ dry͏͏ fruits,͏͏ and͏͏ tea-coffee͏͏ hampers͏͏ led͏͏ the͏͏ snacks͏͏ and͏͏ sweets͏͏ category.
“The͏͏ impressive͏͏ growth͏͏ of͏͏ our͏͏ corporate͏͏ gifting͏͏ store͏͏ this͏͏ festive͏͏ season͏͏ underscores͏͏ the͏͏ rapid͏͏ adoption͏͏ of͏͏ e-procurement͏͏ throughout͏͏ India.”
“This͏͏ surge͏͏ reflects͏͏ the͏͏ convenience͏͏ of͏͏ online͏͏ gifting͏͏ and͏͏ the͏͏ changing͏͏ needs͏͏ of͏͏ modern͏͏ businesses,”͏͏ said͏͏ Suchit͏͏ Subhas,͏͏ Director͏͏ at͏͏ Amazon͏͏ Business.
Amazon Business:͏͏ A͏͏ One-Stop͏͏ Shop͏͏ for͏͏ Institutional͏͏ Needs
Launched͏͏ in͏͏ 2017,͏͏ Amazon͏͏ Business͏͏ is͏͏ a͏͏ business-oriented͏͏ marketplace͏͏ on͏͏ Amazon.in͏͏ designed͏͏ to͏͏ cater͏͏ to͏͏ the͏͏ procurement͏͏ needs͏͏ of͏͏ various͏͏ institutions,͏͏ including͏͏ hospitals,͏͏ clinics,͏͏ manufacturers,͏͏ universities,͏͏ schools,͏͏ NGOs,͏͏ government͏͏ bodies,͏͏ and͏͏ offices.
It͏͏ offers͏͏ more͏͏ than͏͏ 8,500͏͏ GST-enabled͏͏ products͏͏ and͏͏ corporate͏͏ gifting͏͏ options.
