Cloud Kitchen start-up Bigspoon has joined hands with celebrity investor Mouni Roy to launch their neo-pizza brand. The Pizza People, a Neapolitan-style pizza brand that is exclusively available for delivery. With 35 outlets in 15 cities across India, The Pizza People is also India’s largest pizza brand launch in a single day.
The Pizza People aims to fill the gap in the market for hot and premium pizzas at a competitive price. The pizzas are made with premium ingredients such as imported toppings and cheese on a base made from Australian wheat and are packaged in vented boxes to maintain temperature and freshness during delivery.
Kapil Mathrani, Co-Founder and CEO, BigSpoon, said, “We are excited to announce the launch of our bespoke Pizza brand, The Pizza People with Mouni. Her hands-on approach to brand building and her massive popularity add immense value to Bigspoon. Despite the size of the market, premium pizzas have been an underserved category in the delivery market of India, due to a lack of standardization of food, lack of attention to packaging, and most large brands being franchisee-led. Bigspoon operates only company-owned outlets to maintain the highest degree of quality and processes. We would be doubling our outlet count in the next couple of months, to bring the finest pizzas across the country, and also launch internationally in the next quarter.”
Mouni Roy, Investor cum Food and Pizza Lover, said, “I have always been a huge foodie and I am thrilled to be able to share my love for it with everyone. The Pizza People is dedicated to providing customers with the highest quality pizzas with the freshest ingredients. I can’t wait for everyone to try our delicious pizzas and be a part of the TPP family.”
Bigspoon is an omnichannel, multi-brand cloud kitchen start-up that has been operational since September 2019. The company recently raised INR 100 Cr in its Series-A equity funding round from investors including IAN, NB VC, Go Ventures, and Anicut.
With the launch of The Pizza People, Bigspoon aims to bring premium, hot pizzas to customers across India and beyond.
