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From Biscuits to Tailored Diets– The Transition of Indian Pet Owners Towards Specialist Pet Foods
Whether it’s celebrities or commoners, the joy of having pets is universal. But joy, as always, comes with responsibility. Just like children depend entirely...
Jagannath Rath Yatra 2025 — Inspiring Brand Activations at India’s Largest Religious Procession
The revered Jagannath Rath Yatra commences today, June 27, 2025, in Puri, Odisha. This sacred chariot procession is taken out from Jagannath Temple to...
When a Billboard Becomes a Birthday Wish: Hershey’s Sweet Surprise for Zepto
We all love to mark a friend’s birthday with something unique and surprising. Similarly, Hershey’s tapped into it while celebrating Zepto’s 4th anniversary. But...
When Rivals Collaborate: What Britannia’s Pride Month Pack Invite to Parle Teaches About Co-Branding Strategy
On June 23, 2025, the Indian advertising world witnessed a colorful makeover that left everyone in a tizzy. India's most beloved biscuit brand, Britannia,...
The New Advertising Canvas — How Paper Bags Became a Strategic Marketing Tool For Brands Like Blinkit and Zepto
In today’s hyper-connected era, where brands battle for attention, one unlikely weapon has quietly emerged: paper bag marketing. What was once a disposable item...
Science-First Snack Ads: Indian Snack Brands Now Market Gut Health with Clinical Credibility
The modern consumer’s query has evolved beyond what to eat, to a deeper insistence on why. And more importantly, for what purpose? Health is...
How WhatsApp’s New Ad Frontier Will Redefine Hyperlocal Marketing and Empower India’s D2C, Quick Commerce, and Local Businesses
Until now, businesses have had a few choices for WhatsApp marketing. They would use personal WhatsApp accounts to message individual customers or create groups,...
Future of Global Cuisines in India: How Japanese and Korean Flavors Are Set to Transform the Indian Food Market
Swiggy Food and Marketplace CEO Rohit Kapoor, in a recent interview, highlighted a fascinating culinary split in India: while Biryani holds strong as a...
Millions Watched A Food Delivery Guy Crash A Live TV Show – Now The Government’s Involved!
Viewers tuning into a live interview on Kuwait TV got an unexpected twist when a food delivery man casually strolled across the set mid-broadcast....
Snitch Just Schooled Fashion Giants! Now Ranked 9 on the App Store, Beating Ajio, Nykaa & Tira at Their Own Game
Snitch, the homegrown D2C menswear brand known for its fashion-forward and fast-moving inventory, just scored a major digital milestone. The 5-year-old startup has entered...
Santatera Capital Invests $1M in Clean Snack Brand Sunnie Amid Booming Healthy Food Market
Los Angeles-based clean label snack brand Sunnie has raised $1 million in funding from Santatera Capital, marking a significant step forward in its growth...
Swiggy Instamart Demands ₹4.5–₹9 Lakh Ad Spend? Saurabh Goel Reality Check for FMCG Founders
Saurabh Goel, a merchant exporter and founder in the FMCG space, recently shared a detailed LinkedIn post raising questions about the operational and financial...