Author: Online Desk
Breaking News
The Social Commerce Tsunami: How Instagram, TikTok, and Live Streams Are Making Bharat Checkout-Crazy
When Instagram and TikTok go far beyond just scroll-and-chill apps and introduce a checkout button—change is coming (welcome to India’s social commerce explosion).The shoppers...
Beauty on a Budget: How E-Commerce Is Fueling the Rise of ₹99 Serums and No-Makeup Skincare
A subtle skincare shift is taking place before your very eyes-and no, it's not luxury brands or celebrity-laden launches, but the emergence of ₹99...
E-Commerce Goes Electric: How EV Delivery Fleets Are Quietly Redefining the Last Mile
Your order came 11 minutes ago—but did you realize it was rolling in on silent wheels?As cities across India get noisier and ordering gets...
“Sunscreen Lagana Abhi Baaki Hai”: Zepto’s Marketing Genius Goes Viral: Dr. Sheth’s Sunscreen Ad on Coconuts Garners Rave Reviews
In a bold and quirky marketing move, Zepto has once again proven that creativity knows no bounds. This time, the 10-minute delivery giant turned...
India’s Blue Tokai Expands to Middle East With Ambrosia Gulf Deal—First UAE Café to Open by End-2025
India’s popular artisanal coffee brand Blue Tokai is officially going global—again. After making waves in Tokyo, the homegrown roaster is now setting its sights...
Blinkit Drops Middlemen, Chases Profit: JM Financial Expects Big Boost in Margins by FY27
Eternal Ltd.’s quick-commerce platform Blinkit is about to undergo a dramatic business model overhaul. Starting September 1, the company will drop its marketplace-style operations...
Costa Coffee India’s FY25 Revenue Jumps to ₹198.5 Cr: Expansion & Gen Z Buzz Stir Up Bold Plans
Costa Coffee is stirring up more than just cappuccinos in India—it’s serving up some serious growth. The British coffee chain, operated in India by...
Too Yumm! Drops K-Bomb with Ananya Panday, Blending K-Wave Craze and Gen Z Humor in a Disruptive Snack Campaign
Great news for K-Food fans. Too Yumm!, the beloved Indian snack brand, is turning up the heat with the launch of K-Bomb, a brand-new...
KFC Reunites CID Legends for ₹299 Combo Campaign, Blending Nostalgia and Humor in a Finger-Lickin’ Ad
India’s favorite investigative trio is back, but not for a new episode of CID. This time, ACP Pradyuman, Dr. Salunkhe, and Daya are cracking...
How AI Marketing Is Turning Passive Consumers into Active Brand Participants
Brands want to win the competitive race with the help of AI in marketing, as they pursue speed, accuracy, and market penetration in record...
Good Flippin’ Burgers Taps Squid Game S3 Craze with Limited-Edition Korean Krossover Menu
Riding the K-Culture wave, another Indian brand makes its mark. Good Flippin’ Burgers, the popular Indian QSR brand, has unveiled its latest limited-edition menu:...
Prime Video and Instamart Turn Panchayat’s Butkun ki Dukaan into a Scrollable, Snackable Experience
Panchayat, the Amazon Original Series, is back with a different experience. Now, the fans aren’t just watching from their screens; they are stepping right...