Thursday, December 25, 2025

Author: Online Desk

Paper Boat Didn’t Just Sell Us Drinks—It Got an Entire Generation to Sip on Their Own Childhood

In an FMCG marketplace always full of colas, carbonated drinks, and vitamin shots, Paper Boat did something fundamentally simple—it sold memories. While competitors resourced...

FMCG 2.0: Why Your Next Packet of Chips or Chilli Oil Will Probably Be a D2C Drop

The biggest FMCG trend in 2025? Not healthier snacks or innovation in noodles. It’s direct-to-cart.From peri-peri makhanas, artisanal chilli oils to ₹49 bars of...

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