India’s clean label food segment has moved beyond a niche audience and is now seeing strong demand across metros and fast growing urban centres. In FY25 and the first part of FY26, brands built around simple ingredients and transparent labels recorded sharp growth, supported largely by quick commerce platforms such as Zepto, Blinkit and Swiggy Instamart. Industry trackers note that instant delivery has turned healthier snacks and staples into everyday purchases rather than occasional buys.
Among the fastest scaling names, The Whole Truth has built momentum in protein bars, chocolates and breakfast formats. The company reported revenue of about ₹216 crore in FY25, almost doubling year on year, with a large share of orders coming from quick commerce and repeat customers. Farmley has also emerged as a major player in clean label snacking, led by makhana, nuts and seed mixes. The brand closed FY25 with revenue near ₹394 crore and expanded distribution across modern trade and over 20,000 retail outlets, while improving unit economics.
Country Delight continues to anchor the clean label dairy category through a full stack sourcing and delivery model. With FY24 revenue estimated at around ₹1,380 crore, the brand is tracking toward the ₹1,800 to ₹2,000 crore range in FY25, driven by milk, ghee and fresh produce. Faster delivery models are now being tested to align with changing consumer expectations around freshness.
Yoga Bar, backed by ITC, reported FY25 revenue of roughly ₹202 crore and is gaining share beyond large cities through wider retail reach. Slurrp Farm, focused on millet based foods for children and families, closed FY25 at about ₹96 crore in revenue and is seeing rising demand through instant delivery platforms.
While growth is strong, most clean label brands continue to prioritise scale over margins due to high marketing spends and platform fees. Analysts expect the next phase to be defined by tighter cost control as competition from large FMCG players intensifies.
