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Friday, October 18, 2024

Wow Skin Science partners with US pharmacy chain CVS, targets 2000 stores

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WOW Skin Science, a top global beauty and wellness brand, has hit a major milestone in its United States expansion. The brand’s nine signature products will now be available at CVS, the largest pharmacy chain in the US.

Wow Skin Science at Walmart, Kroger, and CVS in US

With this new collaboration, WOW Skin Science is the first Indian personal care brand to be in three major U.S. retail chains: Walmart, Kroger, and CVS. The brand will thus expand into close to 2,000 CVS stores within a year, thereby increasing the visibility of, and access to, consumers. So, shortly, WOW Skin Science products will hit nearly 2,000 retail stores spread across the country.

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According to Indian Retailer.com, Manish Chowdhary, Co-Founder, WOW Skin Science released a statement regarding partnership, saying, “This partnership marks a pivotal moment in our journey to bring innovative, nature-inspired personal care solutions to consumers across the United States. Our collaboration with CVS not only underscores the strength of our brand but also reflects the growing demand for personalized, high-quality skincare products in international markets. We remain committed to delivering excellence to our global customers.”

WOW Skin products now available at 1,200 Walmart stores

CVS decided to onboard WOW Skin Science because of the brand’s strong performance in Walmart stores and on Amazon.com. Walmart has already boosted WOW Skin Science’s U.S. presence, with products now available in about 1,200 Walmart locations nationwide.

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Furthermore, Sandeep Ghoshal, Head of International Business, WOW Skin Science mentioned, “Securing shelf space at CVS aligns with our broader strategy to expand WOW Skin Science’s global footprint. This partnership not only enhances our brand’s visibility but also provides consumers with easier access to our innovative products across key markets.”

Partnering with CVS strengthens WOW Skin Science’s retail presence in the U.S. and highlights its leadership in beauty and wellness. Being in three major retail chains is a groundbreaking achievement for any Indian personal care company, showing the personal care brand’s commitment to growth and innovation. Combining nature and science, WOW Skin Science keeps setting new standards in personal care globally.

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