French Crown, a prominent luxury menswear brand, is set to make its offline debut, signifying a major milestone in its growth journey. Established by Ilesh Ghevariya and Bhavdip Ghevariya in 2016, the͏͏ brand͏͏ is͏͏ renowned͏͏ for͏͏ its͏͏ dedication͏͏ to͏͏ sustainable͏͏ fashion.͏͏ The͏͏ company͏͏ has͏͏ now͏͏ revealed͏͏ plans͏͏ to͏͏ launch͏͏ its͏͏ first͏͏ physical͏͏ stores͏͏ in͏͏ key͏͏ Indian͏͏ cities.
French͏͏ Crown͏͏ began͏͏ as͏͏ an͏͏ online-only͏͏ platform͏͏ and͏͏ rapidly͏͏ built͏͏ a͏͏ global͏͏ customer͏͏ base͏͏ for͏͏ its͏͏ premium͏͏ yet͏͏ budget-friendly͏͏ men’s͏͏ fashion.͏͏ Today,͏͏ the͏͏ brand͏͏ operates͏͏ in͏͏ over͏͏ 90͏͏ countries,͏͏ launching͏͏ more͏͏ than͏͏ 300͏͏ new͏͏ designs͏͏ each͏͏ week.͏͏ Its͏͏ collections͏͏ are͏͏ highly͏͏ regarded͏͏ for͏͏ their͏͏ stylish͏͏ blend͏͏ of͏͏ sophistication,͏͏ comfort,͏͏ and͏͏ contemporary͏͏ flair.
From͏͏ Online͏͏ to͏͏ Offline:
Although͏͏ online͏͏ shopping͏͏ has͏͏ been͏͏ central͏͏ to͏͏ French͏͏ Crown’s͏͏ success,͏͏ the͏͏ brand͏͏ understands͏͏ the͏͏ value͏͏ of͏͏ offering͏͏ a͏͏ more͏͏ hands-on͏͏ shopping͏͏ experience.͏͏ By͏͏ launching͏͏ physical͏͏ stores,͏͏ French͏͏ Crown͏͏ seeks͏͏ to͏͏ cater͏͏ to͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ an͏͏ immersive͏͏ retail͏͏ environment͏͏ where͏͏ customers͏͏ can͏͏ touch͏͏ the͏͏ fabrics,͏͏ try͏͏ on͏͏ outfits,͏͏ and͏͏ enjoy͏͏ personalized͏͏ service.
Continue͏͏ Exploring:͏͏ Menswear brand͏͏ DaMENSCH͏͏ raises͏͏ INR͏͏ 21.62͏͏ Cr͏͏ from͏͏ existing͏͏ investors
Exclusive͏͏ Offerings:
“The͏͏ online͏͏ platform͏͏ has͏͏ enabled͏͏ us͏͏ to͏͏ reach͏͏ a͏͏ broader͏͏ audience͏͏ and͏͏ establish͏͏ a͏͏ global͏͏ presence.͏͏ However,͏͏ we͏͏ have͏͏ noticed͏͏ that͏͏ many͏͏ customers͏͏ still͏͏ value͏͏ the͏͏ in-store͏͏ experience,͏͏ particularly͏͏ in͏͏ luxury͏͏ fashion.͏͏ Our͏͏ offline͏͏ stores͏͏ will͏͏ feature͏͏ exclusive͏͏ collections,͏͏ offering͏͏ customers͏͏ unique͏͏ items͏͏ that͏͏ aren’t͏͏ available͏͏ online,”͏͏ said͏͏ Ilesh͏͏ Ghevariya,͏͏ Co-founder͏͏ of͏͏ French͏͏ Crown.
Alongside͏͏ exclusive͏͏ collections,͏͏ French͏͏ Crown’s͏͏ stores͏͏ will͏͏ provide͏͏ in-store͏͏ tailoring͏͏ services,͏͏ ensuring͏͏ that͏͏ every͏͏ customer͏͏ can͏͏ achieve͏͏ the͏͏ perfect͏͏ fit͏͏ tailored͏͏ to͏͏ their͏͏ individual͏͏ style͏͏ preferences.
“We͏͏ want͏͏ our͏͏ customers͏͏ to͏͏ feel͏͏ that͏͏ they’re͏͏ not͏͏ just͏͏ purchasing͏͏ clothes,͏͏ but͏͏ entering͏͏ a͏͏ realm͏͏ of͏͏ personalized͏͏ luxury.͏͏ Our͏͏ stores͏͏ will͏͏ embody͏͏ this͏͏ with͏͏ sleek,͏͏ modern͏͏ interiors͏͏ designed͏͏ to͏͏ provide͏͏ an͏͏ enhanced͏͏ shopping͏͏ experience,”͏͏ Ghevariya͏͏ further͏͏ stated.
Strategic͏͏ Expansion͏͏ for͏͏ French Crown:
The͏͏ brand’s͏͏ offline͏͏ expansion͏͏ will͏͏ kick͏͏ off͏͏ with͏͏ 10͏͏ stores͏͏ in͏͏ key͏͏ Indian͏͏ cities,͏͏ giving͏͏ local͏͏ customers͏͏ the͏͏ chance͏͏ to͏͏ engage͏͏ with͏͏ the͏͏ brand͏͏ directly͏͏ and͏͏ experience͏͏ its͏͏ commitment͏͏ to͏͏ style,͏͏ quality,͏͏ and͏͏ comfort͏͏ firsthand.͏͏ These͏͏ locations͏͏ have͏͏ been͏͏ carefully͏͏ selected͏͏ to͏͏ appeal͏͏ to͏͏ fashion-forward͏͏ and͏͏ style-conscious͏͏ consumers.
This͏͏ initiative͏͏ is͏͏ part͏͏ of͏͏ French͏͏ Crown’s͏͏ larger͏͏ strategy͏͏ to͏͏ enhance͏͏ its͏͏ presence͏͏ throughout͏͏ India.͏͏ The͏͏ brand͏͏ is͏͏ dedicated͏͏ to͏͏ making͏͏ luxury͏͏ fashion͏͏ more͏͏ accessible͏͏ while͏͏ maintaining͏͏ a͏͏ focus͏͏ on͏͏ sustainability͏͏ and͏͏ high-quality͏͏ craftsmanship.͏͏ With͏͏ the͏͏ launch͏͏ of͏͏ the͏͏ new͏͏ “Frenchies”͏͏ line,͏͏ which͏͏ offers͏͏ trendy͏͏ and͏͏ comfortable͏͏ styles͏͏ for͏͏ everyday͏͏ wear,͏͏ French͏͏ Crown͏͏ aims͏͏ to͏͏ expand͏͏ its͏͏ customer͏͏ base.
The͏͏ initial͏͏ batch͏͏ of͏͏ stores͏͏ will͏͏ open͏͏ in͏͏ Surat,͏͏ Akola,͏͏ Chandrapur,͏͏ Nagpur,͏͏ Delhi,͏͏ and͏͏ other͏͏ locations.͏͏ By͏͏ integrating͏͏ its͏͏ robust͏͏ online͏͏ platform͏͏ with͏͏ immersive͏͏ physical͏͏ stores,͏͏ French͏͏ Crown’s͏͏ offline͏͏ expansion͏͏ marks͏͏ a͏͏ significant͏͏ milestone͏͏ in͏͏ the͏͏ brand’s͏͏ evolution,͏͏ providing͏͏ customers͏͏ with͏͏ the͏͏ best͏͏ of͏͏ both͏͏ worlds—luxury͏͏ fashion͏͏ at͏͏ their͏͏ fingertips͏͏ and͏͏ the͏͏ personalized͏͏ experience͏͏ of͏͏ in-store͏͏ shopping.
