Enhancing its offerings on Meesho Mall, the e-commerce giant has announced partnerships with D2C brands including Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, Liberty, and others.
Targeting͏͏ Tier͏͏ 2͏͏ Markets:
Through͏͏ this͏͏ partnership,͏͏ the͏͏ brands͏͏ aim͏͏ to͏͏ expand͏͏ their͏͏ presence͏͏ across͏͏ tier͏͏ 2͏͏ and͏͏ beyond͏͏ in͏͏ India.
Megha͏͏ Agarwal,͏͏ GM͏͏ of͏͏ Meesho,͏͏ stated,͏͏ “We͏͏ are͏͏ excited͏͏ to͏͏ welcome͏͏ these͏͏ esteemed͏͏ brands͏͏ to͏͏ our͏͏ platform.͏͏ In͏͏ just͏͏ the͏͏ past͏͏ six͏͏ months,͏͏ Meesho͏͏ Mall͏͏ has͏͏ attracted͏͏ 3.2͏͏ crore͏͏ shoppers,͏͏ highlighting͏͏ the͏͏ growing͏͏ consumer͏͏ trust.͏͏ With͏͏ the͏͏ addition͏͏ of͏͏ these͏͏ new͏͏ branded͏͏ offerings,͏͏ we͏͏ are͏͏ confident͏͏ that͏͏ our͏͏ customers͏͏ will͏͏ value͏͏ the͏͏ increased͏͏ variety͏͏ and͏͏ high-quality͏͏ brands.”
Continue͏͏ Exploring:͏͏ 60%͏͏ of͏͏ consumers͏͏ plan͏͏ to͏͏ boost͏͏ online͏͏ shopping͏͏ budgets͏͏ this͏͏ festive͏͏ season:͏͏ Meesho Survey
Impressive͏͏ Growth͏͏ in͏͏ Brand͏͏ Partnerships:
Meesho͏͏ Mall͏͏ boasts͏͏ a͏͏ portfolio͏͏ of͏͏ over͏͏ 1,000͏͏ national,͏͏ D2C,͏͏ and͏͏ regional͏͏ brands.͏͏ The͏͏ company͏͏ reported͏͏ a͏͏ ten-fold͏͏ increase͏͏ in͏͏ brand͏͏ partnerships͏͏ since͏͏ its͏͏ launch,͏͏ with͏͏ nearly͏͏ 75͏͏ percent͏͏ of͏͏ orders͏͏ originating͏͏ from͏͏ tier͏͏ 2͏͏ and͏͏ beyond͏͏ markets.͏͏ Since͏͏ August͏͏ 2023,͏͏ Meesho͏͏ Mall͏͏ has͏͏ seen͏͏ nearly͏͏ double͏͏ the͏͏ order͏͏ growth,͏͏ according͏͏ to͏͏ the͏͏ e-tailer.
Zairus͏͏ Master,͏͏ CBO͏͏ of͏͏ Honasa͏͏ Consumer,͏͏ stated,͏͏ “We͏͏ are͏͏ thrilled͏͏ to͏͏ introduce͏͏ Mamaearth’s͏͏ products͏͏ to͏͏ Meesho͏͏ Mall͏͏ and͏͏ to͏͏ further͏͏ extend͏͏ our͏͏ reach,͏͏ especially͏͏ in͏͏ areas͏͏ where͏͏ access͏͏ to͏͏ branded,͏͏ high-quality͏͏ personal͏͏ care͏͏ products͏͏ has͏͏ been͏͏ limited.”
Meesho͏͏ Mall͏͏ was͏͏ initially͏͏ launched͏͏ in͏͏ categories͏͏ like͏͏ personal͏͏ care,͏͏ footwear,͏͏ and͏͏ fashion,͏͏ and͏͏ has͏͏ since͏͏ broadened͏͏ its͏͏ offerings͏͏ to͏͏ encompass͏͏ 30͏͏ categories.͏͏ The͏͏ brand͏͏ now͏͏ caters͏͏ to͏͏ a͏͏ range͏͏ of͏͏ sectors,͏͏ including͏͏ electronics,͏͏ health͏͏ and͏͏ wellness,͏͏ men’s͏͏ and͏͏ women’s͏͏ accessories,͏͏ kitchen͏͏ utilities,͏͏ grocery,͏͏ and͏͏ sports͏͏ and͏͏ fitness.
