In a recent survey conducted by a leading market research firm, it was found that Indian consumers prefer traditional, desi snacks over Western tidbits. The survey, which polled over 10,000 consumers across various age groups and income levels, found that traditional snacks such as samosas, vada pav, and bhel puri continue to be the top choices among Indian consumers.
The survey revealed that the popularity of traditional snacks is driven by a combination of factors, including taste, convenience, and affordability. Many Indian consumers find that traditional Indian snacks offer a unique and authentic taste that cannot be replicated by Western snacks. Additionally, traditional snacks are often cheaper and more widely available than their Western counterparts, making them a convenient and budget-friendly option for many consumers.
Indians prefer Desi Snacks!
The survey also found that the popularity of traditional snacks is not limited to rural or lower-income consumers. In fact, the survey found that even urban and higher-income consumers are increasingly opting for traditional snacks over Western options.
This preference for Desi Snacks is also reflected in the sales figures of various snack manufacturers, with many local and regional manufacturers reporting strong sales of their traditional snack products. In contrast, multinational snack manufacturers have found it challenging to penetrate the Indian market with their Western offerings.
The findings of this survey suggest that traditional snacks will continue to be a staple in the Indian snack market, and manufacturers should consider including traditional offerings in their product lines. The report also highlighted that this trend is likely to continue in the future as Indian consumers are becoming more health-conscious and are looking for healthier options. Traditional snacks are often made with natural ingredients and are considered healthier than their western counterparts.
