Domino’s Pizza, the American multinational pizza restaurant chain, has introduced a fresh program called ‘You Tip, We Tip’, designed to incentivize customers who tip their delivery drivers.
Customers showing appreciation to their delivery drivers with online tips will be rewarded with a $3 discount on their next online delivery purchase. This promotion kicks off on April 29th.
However, this promotion exclusively applies to customers who tip $3 or more.
The ‘You Tip, We Tip’ campaign is valid only when ordering through Domino’s channels.
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In July 2023, Domino’s inked a deal with Uber, enabling US customers to place orders via its platforms Uber Eats and Postmates.
With this new initiative, Domino’s takes the lead as the first quick-service restaurant to enable customers to tip their drivers.
Kate Trumbull, Domino’s senior vice president and chief brand officer, expressed, “Domino’s drivers have been dedicated to delivering hot, delicious pizzas since 1960, and we appreciate customers tipping them for their exceptional service since day one.”
“Nowadays, tip screens seem to pop up everywhere you go. The expectation to tip is tangible, even without any additional service. Thus, we’ve chosen to change the narrative and express our gratitude by tipping customers in return.”
Supporting its delivery drivers is one of the key focuses of this promotion.
Domino’s has encountered difficulties in maintaining adequate levels of labor, especially within its driver workforce. This tipping incentive is a component of a larger initiative aimed at enhancing employee support and retention.
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Domino’s has been actively creating tools to improve its management of the workforce.
In late 2023, the company disclosed intentions to unveil a new labor tool, as reported by Nation’s Restaurant News. This tool is set to complement an existing forecasting tool, aiming to enhance scheduling and flexibility for its employees.