Responding to the rising consumer demand for high-quality portioned coffees, Nestlé has announced the launch of Nespresso in India. With the goal of expanding the premium coffee category in the country, Nestlé will offer Nespresso coffees through e-commerce channels. It will commence by opening the first Nespresso boutique in Delhi and subsequently expand to other key cities in India. Nespresso coffees and systems, in both original and professional formats, will be available by the end of 2024 to cater to in-home and out-of-home consumers alike.
Guillaume Le Cunff, the CEO of Nespresso, expressed his enthusiasm about the introduction of Nespresso to coffee enthusiasts in India. He remarked, “I am delighted that we are bringing Nespresso to coffee lovers in India. For nearly four decades, Nespresso has been dedicated to enhancing the coffee experience with its distinctive taste and integrating sustainability into every aspect of the business. Having been sourcing green coffee from India since 2011, I am thrilled to witness the brand’s ongoing growth in this promising coffee market.”
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Nespresso, as a certified B Corp company and the trailblazer of the portioned coffee category, collaborates directly with approximately 2,000 coffee farmers in India through its Nespresso AAA Sustainable Quality Program.
Suresh Narayanan, Chairman and Managing Director of Nestlé India, expressed his satisfaction, stating, “I am delighted that Nespresso will soon be accessible, providing consumers, coffee enthusiasts, and connoisseurs in India with the opportunity to explore new experiences and discover exceptional coffees. In recent years, there has been a notable increase in coffee consumption in India, particularly in-home. With its rapidly expanding young demographic, exposed to global trends and embracing novel experiences, India stands as one of Nestlé’s fastest-growing coffee markets.”
Nespresso coffees are crafted in three cutting-edge factories located in Switzerland, employing over 1,300 dedicated staff members. With a presence in more than 90 markets worldwide, the brand boasts a network of over 800 boutiques spread across 500 cities.
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