Tropicana has broadened its product range by introducing the new Tropicana Special Start line and adding two fresh flavors to its Tropicana Multivit Boost range.
Tropicana’s latest juice line, Special Start, features three varieties of 100% pure pressed fruit juices: Sanguinello Blood Orange, Pink Grapefruit, and Pineapple. These fruits are sourced from meticulously chosen locations renowned for their exceptional taste and vibrant colors. For instance, Tropicana Sanguinello Blood Orange is sourced from the foothills of Mount Etna, known for its unparalleled flavor.
Tropicana has introduced two fresh additions to its Multivit Boost lineup: Mixed Berries and Smooth Orange. Each serving provides 100% of the daily Vitamin C needs, as well as crucial vitamins B1, B2, B6, and E.
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These additional vitamins are vital for supporting regular energy metabolism, preserving skin and vision health, and shielding cells from oxidative stress.
Elizabeth Ashdown, the marketing director of Tropicana Brands Group, stated, “We recognize that consumers are actively pursuing healthier beverage options to enrich their daily habits, prioritizing their vitamin intake. By building upon the inherent health advantages of juice consumption, our latest additions to the Multivit Boost range will offer customers a flavorful juice option that aids in meeting their daily nutritional needs.”
Tropicana expanded its ambient portfolio last month with the introduction of two new juice ranges: Tropicana Rise & Shine and Tropicana Fruit Sensation.
The newly launched Special Start range and the additional Multivit Boost flavors are currently accessible for purchase at UK retailers.
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