Reliance Retail‘s upscale fashion and lifestyle chain, Azorte, has unveiled its second outlet in Bengaluru, as announced in a social media post by a company representative. The new store occupies a spacious 19,000 square feet at Phoenix Mall of Asia, Hebbal.
“On the auspicious occasion of the Ugadi festival, Azorte, India’s premier fashion neostore, returns to Bengaluru with its second store at Phoenix Mall of Asia,” stated Rakesh Jallipally, Azorte’s business head, in a LinkedIn post on Thursday.
The technologically advanced store caters to the fashion and lifestyle needs of women, men, and children. It includes intelligent fitting rooms, self-service checkout kiosks, interactive displays, and mobile scan-and-pay capabilities.
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Azorte was launched in September 2022 by Reliance Retail, with its first physical store in Bengaluru. The brand currently operates 13 retail outlets across the country, such as Mumbai, Hyderabad, Gurugram, Delhi, Ahmedabad, Bengaluru, & Pune.
The retail behemoth is also pursuing an aggressive expansion strategy for Azorte, with ambitions to open as many as 250 stores within the next two to three years.
Reliance Retail, the retail company of Reliance Industries Ltd., oversees a varied portfolio of fashion and leisure brands, including Reliance Trends, Avantra by Trends, Azorte & Centro. Furthermore, the company has a strong portfolio of over 50 respected worldwide brands, including Armani, Burberry, Diesel, Marks & Spencer, and Superdry, among others.
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