Tramontina, a renowned name in household products, boasting a century-long Brazilian legacy, is making its much-anticipated debut in the Indian retail market. With a footprint in over 120 countries, the brand aims to bring its hallmark quality and innovative offerings to India, offering specially curated product lines that cater to the preferences of Indian consumers.
The debut of Tramontina in India signifies a significant milestone in the company’s journey of growth and expansion, following successful ventures in North America, Latin America, and Europe. With a focus on health and safety, the brand will initiate its Indian operations by introducing a line of cookware free from toxins, with plans for rapid expansion into a comprehensive range of household solutions, including cookware, tableware, cutlery, furniture, and more. Simultaneously, Tramontina aims to forge strategic partnerships to establish a cutting-edge manufacturing facility in India, further solidifying its presence and broadening its product portfolio.
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Marcelo Borges, CEO of Tramontina US said, “With our foray into the dynamic Indian retail landscape, we are excited to extend Tramontina’s legacy of craftsmanship and innovation to discerning Indian consumers. Our diverse product portfolio caters to a wide array of household needs, blending practicality with elegance, and we are confident of a warm reception in India. We are assembling a seasoned leadership team in India, led by Aruni Mishra, to oversee operations and ensure an unparalleled experience for our Indian clientele.”
Aruni Mishra, CEO of Tramontina India said, “I am delighted to embark on this new chapter with Tramontina as we enter the vibrant Indian market. With a burgeoning young demographic in the country, there is a growing inclination towards cooking and embracing a healthy lifestyle. Tramontina is well-positioned to meet this evolving demand by offering Indian consumers durable products that prioritize health and safety, ensuring a 100 percent worry-free cooking experience.”
Founded in 1911 in Carlos Barbosa, South America, Tramontina has become a household name over the past century. With a vast product range of more than 22,000 offerings spanning cookware, furniture, appliances, and more, the brand’s meticulous manufacturing processes ensure products that are not only aesthetically superior but also durable.
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To showcase its dedication to sustainable practices, Tramontina maintains an extensive Environmental Management Program. This program ensures the careful utilization of natural resources, emphasizing the brand’s commitment to environmental responsibility.
As it enters the Indian market, Tramontina plans to introduce an initial lineup featuring a “worry-free” cookware range and its acclaimed knife collection. Subsequent phases will include offerings of flatware and tableware assortments. Engineered to meet the demands of everyday home cooks and professional chefs alike, this professional-grade cookware is crafted without toxins and PFAS, ensuring safety and preference among Indian households. Tramontina aims to enhance household experiences for Indian consumers, striving to establish itself as an indispensable part of Indian homes for generations to come.