Being Human Clothing, a brand overseen by a charitable trust led by Bollywood actor Salman Khan, clinched five awards at the India Fashion Forum 2024, hosted at the Hotel Conrad, Bengaluru, on February 21-22.
The brand received the prestigious Alizeh award in the apparel category, honoring its outstanding achievements in marketing and promotion. Furthermore, its celebrity-endorsed campaign, multimedia ventures in the lifestyle realm, and impactful social cause initiatives were applauded for their efficacy.
Additionally, the retailer was acknowledged as the most admired brand for diversity and inclusivity. It also received the distinguished ESG Initiative of the year award, underscoring its commitment to environmental, social, and governance principles.
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Established in 2012, Being Human Clothing was founded with the mission of advancing the goals of ‘Being Human – The Salman Khan Foundation,’ a charitable organization dedicated to providing education and healthcare support to underprivileged communities in India.
It sells its products through over 94 exclusive brand outlets (EBOs), spanning more than 400 multi-brand outlets (MBOs), over 200 shop-in-shop formats, and numerous online marketplaces.
The India Fashion Forum 2024 recognized numerous industry leaders for their exceptional performance and innovative contributions. Among the notable awardees were Rare Rabbit and Tommy Hilfiger for men’s western wear, AND and Vero Moda for women’s western wear, and Mini Klub and United Colors of Benetton for kidswear.
The event spotlighted brands that have demonstrated excellence in marketing, promotions, innovation, and retail expansion. Masaba Gupta for John Jacobs and Forum + BOF PNG Slide were among those acknowledged for their significant contributions.
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