Victoria’s Secret, the renowned American specialty retailer, has recently launched new outlets in Gurugram and Mumbai.
The newly opened stores can be found at Ambience Mall in Gurugram and Phoenix Marketcity in Kurla, Mumbai.
The brand is unveiling the “Store of the Future” concept to provide an immersive shopping experience. Both of the new stores feature the complete range of Victoria’s Secret beauty products and accessories, including the newly launched Bare Rose collection.
“These additions align seamlessly with our vision of offering unparalleled luxury and style to our customers. As we continue to grow and strengthen our presence, we look forward to creating immersive shopping experiences that showcase the iconic allure of Victoria’s Secret. This expansion is a testament to our dedication to curating diverse, trendsetting collections that resonate with the dynamic tastes of our patrons across the country,” said Tushar Ved, President of Apparel Group India.
In 2021, Victoria’s Secret made its debut in the Indian market via a partnership with Apparel Group India. Initially, the international brand launched its presence in India through an e-commerce platform, providing a variety of products such as fragrances, beauty, and personal care items.
During the third quarter of the Financial Year (FY) 2023-24, Victoria’s Secret inaugurated more than four stores, with two located in Pune, and one each in Hyderabad and Bengaluru. Furthermore, the brand launched its inaugural beauty store in Mumbai last month.
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In 2022, Victoria’s Secret broadened its presence in India with the opening of its maiden physical store at Palladium Mall in Mumbai. Subsequently, another store was established at Ambience Mall in Vasant Kunj, New Delhi. Continuing its growth trajectory, the brand introduced its first store in Pune at Phoenix Mall of the Millennium in November 2023.
Established in 1977 by siblings Roy and Gaye Raymond, Victoria’s Secret has evolved into a leading American retailer specializing in lingerie, clothing, and beauty products. As per its official website, the company currently operates globally, boasting approximately 1,360 retail outlets across 70 countries.
Apparel Group boasts an extensive network of more than 2,025 stores spanning across 14 countries. They represent and promote over 80 brands, which include renowned names such as Beverly Hills Polo Club, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, Call it Spring, Charles & Keith, Inglot, La Senza, and R&B Fashion.
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