E-commerce platform Amazon India has forged a Memorandum of Understanding (MoU) with the Global Alliance for Mass Entrepreneurship (GAME), aiming to bolster the digital growth of women entrepreneurs in India, spanning tier 1, 2, 3, and beyond cities.
Through this collaboration, the platform seeks to nurture the expansion of MSMEs while providing assistance to approximately 25,000 women entrepreneurs and artisans.
“It is truly inspiring to witness women entrepreneurs nationwide harnessing the power of e-commerce to build and grow their business. Through innovative products, they are catering to customer preferences and establishing scalable enterprises that contribute significantly to societal well-being and economy,” said Gaurav Bhatnagar, head of seller acquisition and development, Amazon India.
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Through this collaboration, Amazon Karigar and Saheli will offer workshops, training, onboarding, and AM support for sellers involved in this entrepreneurship without any financial investment.
Amazon introduced its specialized program, Amazon Saheli, tailored for women entrepreneurs in 2017.
“Through this partnership, Women Economic Empowerment (WEE) at GAME is supporting Amazon in solving large-scale ecosystem challenges to women’s economic empowerment with access to training in the digital marketplace as well as research and data about access to new markets,” said Ketul Acharya, president, Global Alliance for Mass Entrepreneurship.
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