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Saturday, October 5, 2024

Adidas expands presence with new store at Urban Square Mall in Udaipur

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The German clothing brand Adidas has opened its latest store at the Urban Square Mall in Udaipur, as mentioned in a statement by the Bhumika Group, the entity overseeing the mall, on Tuesday.

The recently opened store covers an area of 1,278 sq. ft. and features a stadium-style design. It presents a carefully selected assortment of high-quality sports shoes, sportswear, activewear, and accessories.

“We are thrilled to bring this iconic brand to our mall, enhancing the overall shopping experience for our visitors. The carefully curated selection of premium sportswear and footwear aligns seamlessly with our commitment to offering the best in class to our customers,” said Uddhav Poddar, Managing Director, Bhumika Group.

Founded in 1949, Adidas took its first steps into the Indian market in 1989 by forming a licensing agreement with the footwear brand Bata. Following that, the brand made a return to India in 1996 through a joint venture with Magnum International Trading Company Ltd.

In 2021, Adidas opened its first flagship store in India situated at Connaught Place, Delhi. Remarkably, in November 2022, the sports brand achieved another milestone by revealing its largest flagship store in India to date, covering 6,800 sq. ft., located in Select CityWalk Mall, New Delhi.

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