Bisleri, the leading mineral water brand in India, has appointed Deepika Padukone as its first-ever global brand ambassador to star in the new campaign, Bisleri #DrinkItUp.
Jayanti Chauhan, Vice-Chairperson, Bisleri International Pvt. Ltd, said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Deepika Padukone for the first time ever. We are thrilled to have her as our first global brand ambassador as her work and values align with our brand philosophy. With her, we are able to show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
Tushar Malhotra, Head of Marketing, Bisleri International Pvt. Ltd, adds, “The Bisleri #DrinkItUp campaign is a significant step to contemporise the brand, increase brand love and have exciting conversations with our consumers.”
The #DrinkItUp campaign from Bisleri was filmed by Nirvana Films and directed by the accomplished filmmaker Prakash Verma. Wavemaker and GroupM ESP were responsible for managing Bisleri’s collaboration with Padukone.
The comprehensive campaign will be showcased across a range of channels, encompassing television, digital platforms, Out-of-Home media, delivery vehicles, influencer interactions, OTT platforms, and more. Additionally, Padukone’s presence will extend to all Bisleri product packaging. The aim, as stated in a release, is to provide consumers with a rich and engaging experience through these diverse touchpoints.