On Thursday, December 15, Reliance Consumer Products, the FMCG arm of Reliance Retail Ventures and a wholly owned subsidiary, launched the Independence brand of consumer packaged goods made in India. The launch took place in Gujarat.
The brand will sell different kinds of products, such as staples, processed foods, and other things that people need every day. As it gets ready to roll out the brand across the country, the company wants to make Gujarat a “go-to-market” state. This will help the company’s FMCG business do its job well. The company is working with trade partners like manufacturers and kirana stores to make high-quality products and give them more business opportunities. In the next few months, the company plans to speed up the launch so that FMCG retailers all over Gujarat can take part.
“I am happy to announce that our own FMCG brand, Independence, is now available,” said Ms. Isha Ambani, director of Reliance Retail Ventures. “It has a wide range of high-quality and affordable products, such as edible oils, pulses, grains, packaged foods, and other items that people need every day.” “The brand stands for ‘truly Indian solutions for real Indian problems,’ which is written as ‘Kan Kan Mein Bharat,’ which makes Indians feel emotionally connected and gives them a sense of belonging.
Reliance Retail Ventures is a branch of Reliance Industries and the parent company of all the retail businesses in the RIL group. Through its subsidiaries and affiliates, RRVL runs more than 16,500 of its own stores and works with more than 2 million merchants in grocery, electronics, apparel, pharmacy, lingerie, home and furnishing, beauty, and personal care. Through Jio Mart, Ajio, Netmeds, Zivame, and other online channels, it also runs the largest omni-channel business network. For the year ending March 31, 2022, it had a consolidated turnover of Rs 199,704 crore ($26.3 billion) and a net profit of Rs 7,055 crore ($931 million).
On the BSE, shares of Reliance Industries went up 0.71 percent to Rs 2597 following the news.