Clensta, a personal care startup, is poised for a significant expansion in offline retail. The company aims to expand its current 7,000 touchpoints to 20,000 by the end of FY24. This strategic move has the potential to boost their Gross Merchandise Value (GMV) to nearly 200 crores.
The company has witnessed a substantial 60 percent increase in revenue in the first two quarters of the ongoing fiscal year. This growth is attributed to strategic partnerships with key modern retail chains, including Reliance, Metro, Health and Glow, Tata 1 MG, Wellness Forever, WH Smith, Lulu, Apollo, and more than 30 regional and national chains. Clensta is actively pursuing a presence in retail giants such as Dmart, Walmart, Dabur New U, and Relay.
“We are very proud that our partner brands have enabled us to make Clensta’s sustainable and affordable range of innovative and science-backed products available to people across India, including in Tier II/III cities. In the first half of FY24 itself, we grew to 7K retail outlets with our collaborations having fuelled significant growth for the brand. We are now excited to widen our presence to reach 20K retail touch-points by the end of this fiscal, further solidifying our position as a market leader in the personal care industry,” said Puneet Gupta, Founder, Clensta.
Although Clensta products are presently accessible through online platforms like Amazon, Nykaa, Flipkart, Myntra, Purplle, Jio Mart, Woovly, and Glowroad, the expansion into offline retail represents a strategic initiative to broaden the brand’s reach and strengthen its position in the competitive personal care market.