GOPIZZA, a renowned South Korean-based pizza brand, unveiled its first-ever container-modeled store in Bangalore at LITBOX, Whitefield, marking a pioneering step in the company’s innovative and cost-effective approach to sustainable expansion.
Situated within a compact 150 sq ft container, this fresh establishment represents a strategic maneuver by GOPIZZA to optimize space efficiency while maintaining the beloved comforting and rustic ambiance cherished by pizza enthusiasts.
“The decision to embrace the container model was more of trying to take GOPIZZA back to its roots rather than attempt something new,” said Mahesh Reddy, CEO, GOPIZZA India.
The efficiency and affordability inherent in container outlets empower GOPIZZA to expand into varied locations and tap into previously unexplored revenue streams, offering a competitive edge over traditional brick-and-mortar stores.
Moreover, these outlets significantly reduce the initial setup costs and capital investments while accelerating the setup process.
Their swift establishment, completed in just 3-5 days, represents a notable improvement compared to the customary 2-3 months needed for traditional outlets.
In its quest for expanded reach, GOPIZZA adopted container outlets, motivated by benefits such as decreased capital expenditure, reduced rents, and improved operational efficiency.
The brand plans to dedicate 10 percent to 15 percent of its expansion strategy to container outlets, with the goal of establishing a presence in 15 cities across India within a year.