Hospitality technology firm OYO announced on Monday its plan to expand its platform by incorporating 750 hotels within the next three months across over 35 leisure markets. This strategic initiative is geared towards tapping into the festive and winter tourism season.
The company stated that a significant portion of the new hotels will be integrated under OYO’s premium brands, including Palette, Townhouse, Townhouse Oak, and Collection O.
OYO emphasized that its primary target markets for the addition of new hotels include Goa, Jaipur, Mussoorie, Rishikesh, Katra, Puri, Shimla, Nainital, Udaipur, and Mount Abu.
“Our expansion in these leisure markets also aligns with our mission to provide quality accommodations and memorable experiences to travellers. The influx of new hotels will not only boost tourism, but also provide employment opportunities for local communities,” OYO Chief Merchant Officer, Anuj Tejpal said.
Referring to a recent government report, OYO stated that the influx of foreign tourists to India in the first half of this year (January-June) has witnessed a 106% increase compared to the corresponding period in 2022.
“As we head towards one of the most important seasons for tourism, it is heartening to see the number of foreign travellers increase in India after the Covid lull,” Tejpal said.
The high season, which typically runs from October to January, sees an influx of both domestic and international tourists, making it a crucial period for the tourism and hospitality industry.
OYO said it has also introduced a stay now pay later (SNPL) option to provide travellers greater flexibility while planning their travels. SNPL provides customers with a credit limit of INR 5,000 which can be settled after 15 days of the stay.