Salt Range Foods, a company based in Guwahati and established in 2014, has unveiled its strategic focus on expanding its retail sales of honey products throughout the country. This shift comes in response to the company’s robust performance in the export market. Initially, Salt Range Foods operated as a honey distributor but has since evolved to establish its own production facility, currently boasting a capacity of 2,000 tonnes per year.
Salt Range Foods Director Pawandeep Singh Kohli, said “We are exporting 95 per cent of our production to the US, Europe and Middle East countries. We retail only in Guwahati and have an online presence on Amazon and Flipkart.”
He emphasized that Salt Range Foods’ primary focus will be on expanding its retail presence through the digital market.
“Honey is a highly adulterated product. There is a huge demand for quality honey in India and we want to tap that demand. We believe our product fulfils the quality norms considering we are exporting to several nations,” he said.
Kohli stated that the company has set a target to enhance its annual honey production capacity to 5,000 tonnes by 2026. Presently, their honey is procured from regions such as Assam, Meghalaya, West Bengal, and Bihar, and the company manages a collection of approximately 500 beehives.
Under the ‘Salt Range’ brand, the company offers honey in various flavors such as mustard, Sundarban forest, lichi, and coriander.