Krispy Kreme and former American professional basketball player Shaquille O’Neal are joining forces to inaugurate a fresh establishment at the iconic Ponce de Leon site in Atlanta, USA.
Spanning 4,000 square feet, the upcoming store is scheduled to launch on October 10, 2023.
A fire, resulting from arson, ravaged the original store at this location in 2021.
Krispy Kreme Global chief brand officer Dave Skena said, “We made a promise to the Ponce community and all of Atlanta and we’re delivering on it.
“Everyone has been so supportive during our bounce-back process and we’re thrilled to turn on the Hot Light. Our longstanding presence in Ponce is core to the community.
“Beginning 10 October, delicious, fresh Krispy Kreme doughnuts and all the happiness that comes with enjoying and sharing them will be back.”
The upcoming establishment will employ a staff of over 70 individuals.
The store will offer the brand’s signature menu, featuring piping hot Original Glazed doughnuts straight from the production line, as well as exclusive limited-time offerings.
The doughnut and coffeehouse chain mentioned that patrons have the option to place their doughnut orders inside the store, through the drive-through, or by using the Krispy Kreme app for both pickup and delivery.
Last month, Krispy Kreme announced the appointment of Josh Charlesworth as its new president and CEO.
In a promotion, Charlesworth is set to take on his new role on January 1, 2024, stepping into the position previously held by Michael Tattersfield since 2017.
