Puratos India has unveiled a groundbreaking line of products crafted from millets, combining the nourishing qualities of millets with genuine flavors, all while upholding a strong dedication to sustainability. This range is thoughtfully designed to align with the changing inclinations of health-aware consumers.
Ashish Seth, Managing Director, Puratos Food Ingredients India Pvt Ltd, stated, “We are delighted to unveil our latest creations, the Easy Puravita Millet Bread Mix and Tegral Satin Millet Cake Mix, which embody Puratos’ relentless pursuit of Health & wellbeing with innovative excellence. These products exemplify our firm resolve to not only tantalise taste buds but also champion the well-being of consumers and the planet we share. By harnessing the goodness of millets ingredients, we take pride in our contribution to crafting a future that is both sustainable and rich in delightful experiences.”
Millets offer a plethora of health benefits, while their environmental advantages are equally notable due to their lower water and resource requirements. In a bid to promote awareness and enhance both production and consumption of millets, the Government of India has formally proposed to the United Nations that 2023 be designated as the International Year of Millets.
With its extensive global reach, rich history of proficiency, and robust R&D capacities in India, Puratos has adeptly customized products to resonate with Indian tastes, principles, and practicality. Recent findings from the “Taste Tomorrow” surveys underscore a growing global and Indian trend where consumers are favoring plant-based choices that harmonize with their well-being objectives and principles. The survey findings emphasize that 69 percent of individuals in India perceive plant-based products as superior for their health compared to animal-derived alternatives. Additionally, a noteworthy shift is evident as 69 percent of consumers are now opting for plant-based goods, marking a significant rise from the 47 percent reported in 2018.