Subway, a global restaurant giant, proudly revealed its remarkable achievement of 10 consecutive quarters with positive sales. This impressive feat comes as the company remains steadfast in its multi-year transformation endeavor, demonstrating their unwavering commitment to success.
In the second quarter, Subway achieved unprecedented success, setting new records for its brand. Notably, the company attained its highest average unit volume (AUV) in North America for three consecutive months, along with a historic weekly AUV peak – the highest ever recorded in the company’s history.
Furthermore, Subway’s positive momentum extended throughout the first half of 2023. The North American region experienced a rise in foot traffic, while globally, the company saw substantial growth in same-store sales across its restaurants. These remarkable achievements signify Subway’s continued dedication to excellence and resonate with their ongoing commitment to delivering exceptional experiences to customers worldwide.
The positive sales momentum persists, fueled by continuous menu innovation, restaurant modernization, and ongoing enhancements to the overall guest experience, with a particular focus on digital integration.
The brand experienced a remarkable 9.8% surge in same-store sales and an impressive 11.1% rise in digital sales compared to the previous year.
John Chidsey, Subway CEO, said, “Over the past two years, we’ve made consistent progress across all areas of our business, driving impressive sales results and positive changes for our franchisees and guests.”
Subway’s digital channels have experienced remarkable growth, increasing by over four times since 2019. Excitingly, the company plans to introduce new digital enhancements in key global markets later this year, featuring a revitalized loyalty program that will delight their valued guests.
Subway recently disclosed its 15th new master franchise agreement on the international front. This move is part of the company’s strategic approach to further expand its global presence by partnering with well-established and well-resourced operators who possess market-specific expertise.
July marked the beginning of Subway’s third phase in its transformation journey, as the company introduced freshly sliced meats in its U.S. restaurants. This initiative involved an impressive $80 million investment across 20,000 locations. Alongside this, Subway also launched Deli Heroes, a collection of extraordinary deli subs that are sure to delight customers.