SUGAR Cosmetics, India’s leading omnichannel beauty brand adored by Gen Z and Millennial consumers, recently celebrated its 8th-year anniversary on a remarkable high. The company’s journey over the past year has been nothing short of phenomenal, experiencing unprecedented growth and success. As one of the top three ‘color cosmetics’ brands in India, SUGAR achieved an impressive 90 percent year-on-year growth, propelling its current annualized sales to an impressive INR 700 crore. With ambitious plans for the future, the brand is determined to achieve profitability in the upcoming fiscal year, cementing its position as a dominant force in the beauty industry.
With a range of over 550 high-quality, cruelty-free SKUs, SUGAR Cosmetics caters to a wide spectrum of skin tones. Their products can be found in more than 45,000 retail outlets scattered across 550+ cities, making them easily accessible to beauty enthusiasts everywhere. Among their extensive collection, two products stand out as crowd-pullers: the ‘SUGAR Matte As Hell Crayon Lipstick’ range and the irresistible ‘SUGAR Cosmetics La La Love 18HR Liquid Lipstick.’ These sought-after items have become the hottest-selling favorites, gracing the shelves of various distribution channels.
Recently, SUGAR Cosmetics commemorated the opening of its 200th brand-owned store in Bengaluru, achieving this milestone within a year of launching its 100th store. Despite 90 percent of brand discovery occurring online, an impressive 60 percent of SUGAR’s sales originate from its retail outlets in Tier II and Tier III regions of India.
The brand’s digital presence is formidable, boasting a massive community of 10 million+ beauty enthusiasts across various platforms. Every month, SUGAR attracts over 2 million unique visitors to its online channels. Notably, it holds the distinction of being the most followed Indian consumer brand on Instagram, with an impressive community of 2.7 million followers.
SUGAR Cosmetics has also achieved great success with its app, recording 5.6 million downloads. Through this app, the brand caters to beauty enthusiasts in more than 24,700 pin codes across India. Its widespread popularity demonstrates the significant impact it has made in the beauty industry.
Vineeta Singh, Co-Founder, and CEO, SUGAR Cosmetics said, “We started SUGAR Cosmetics with four colors of crayon lipsticks, one eyeliner, and one ‘kajal’, we were just trying to create few good products for working women. Eight years later we have over one crore women buying our products every year! I am incredibly grateful to our passionate community of beauty enthusiasts and the wider stakeholder community to believe in our vision. From humble beginnings to becoming a household name, we have thrived on the pillars of innovation, inclusivity, and empowerment. As we look forward to the future with excitement, we remain committed to redefining beauty standards, inspiring confidence, and creating products that empower individuals to express their authentic selves. Cheers to 8 years of beauty, growth, and endless possibilities!”
To celebrate its 8th anniversary with customers, SUGAR Cosmetics pulled out all the stops and hosted a series of exhilarating activities. One of the highlights was the electrifying ‘One Minute Raid,’ an adrenaline-fueled shopping spree exclusively designed for their loyal customers. Within a thrilling 60-second window, participants had the chance to grab as many coveted SUGAR Cosmetics products as they could, making it an unforgettable experience for all involved.
Adding to the celebration, Bollywood powerhouse and youth icon Ranveer Singh stepped into the realm of start-up investments by backing SUGAR Cosmetics with an undisclosed amount in Q3 FY 2022. Looking ahead, SUGAR Cosmetics has ambitious plans to expand its offline reach to 100,000+ stores by the next fiscal year and has a series of exciting product launches lined up. With this partnership, the brand aspires to bring innovation, inspiration, and empowerment to beauty enthusiasts worldwide.
