On Sunday, the daily retail orders of ONDC surpassed the 35,000 milestone, with Delhi-NCR and Bengaluru making significant contributions of over 11,000 and 7,000 orders, respectively.
According to sources cited in a report by Moneycontrol, Mumbai, Hyderabad, and Pune collectively recorded daily registrations of 2,500 to 3,000 individuals each, encompassing both food and grocery items.
During a recent event, T Koshy, the CEO of ONDC, expressed that the government-supported ecommerce network is gearing up to achieve a daily transaction volume of 200,000 by the end of this year.
In the month of May, ONDC recorded a milestone of 10,000 orders, with Bengaluru accounting for 40% of the total. Moreover, the combined contribution of metro cities such as Delhi, Mumbai, and Kolkata also amounted to 40% of the orders.
The government-supported ecommerce platform is ambitiously striving to establish a dominant presence in the market, challenging renowned players like Amazon, Flipkart, Swiggy, and Zomato.
In a span of two years, ONDC sets its sights on capturing a vast customer base of 900 million buyers while simultaneously onboarding 1.2 million sellers.
However, the growth rate of the network experienced a slowdown after surpassing 25,000 orders in the second week of May. This coincided with a decrease in customer discounts and incentives offered to participants in the network. Previously, consumers were eligible for discounts on three orders per day, but it has now been revised to a total of 30 orders overall.
Read More: ONDC revamps incentive structure, imposes INR 100 limit on discounts for participants
Despite the uncertainty surrounding the long-term viability of the current business model, ONDC has outlined its intentions to expand its presence in additional Indian cities. In a recent development, the platform successfully launched its services in five major cities: Mumbai, Delhi-NCR, Chennai, Hyderabad, and Kolkata.
Read More: ONDC expands reach: Beta version of digital commerce platform goes live in five new Indian cities
Furthermore, PhonePe has extended the reach of its ONDC native ecommerce platform, Pincode, to encompass a larger number of cities in Mumbai, Delhi, Noida, Gurugram, Chennai, Hyderabad, Ahmedabad, Pune, and Kolkata.
Read More: PhonePe’s Pincode app expands to 10 cities, demonstrating strong growth on ONDC
Ambarish Kenghe, Vice President of Google Pay, revealed at a developer conference in June that Google will be launching an accelerator program for ONDC to aid its expansion goals. Through this initiative, businesses on the ONDC platform will have the opportunity to utilize Google Cloud’s advanced technology and receive expert guidance, facilitating seamless digital commerce experiences.
