Farmley, the renowned brand specializing in dry fruits and nuts, has officially appointed Rahul Dravid, the former Indian Cricket Captain, as its very first brand ambassador.
This collaboration serves as a clear testament to Farmley’s unyielding dedication towards maintaining the highest standards of quality, authenticity, and excellence.
Having achieved a distinguished career in cricket, Dravid has not only gained recognition for his outstanding sportsmanship but has also become an inspiration for millions around the globe. His unwavering integrity, dependability, and credibility epitomize the core values cherished by Farmley. Dravid has joined forces with Farmley to endorse their exquisite assortment of dry fruits, meticulously procured from a vast network of over 5000 trusted farmers and producers. This partnership guarantees a commitment to 100 percent purity and a complete absence of adulteration in Farmley’s offerings.
Commenting on his association with Farmley, Rahul Dravid said “People these days are rapidly moving towards adopting a healthier lifestyle and they put a thought into whatever they consume throughout their day. They like to read and get themselves educated about different products available in the market, and choose what they think would be best for them, in terms of both health & taste. Farmley’s commitment to sourcing the finest dry fruits and nuts resonates with my personal belief in maintaining a healthy lifestyle. I look forward to representing Farmley and contributing to their mission of delivering premium, adulteration-free products to consumers.”
Welcoming Rahul Dravid onboard, Abhishek Agarwal, Co-Founder, Farmley said, “Having him on board with Farmley is heart-warming, and we are proud to welcome Rahul Dravid to the family. Being a celebrated cricketer, Dravid has always been committed to being healthy, which helps us rightly position ourselves as a brand that believes in keeping the healthy in the dry fruits & nuts segment intact by eliminating the middlemen and offering adulteration-free products. With Rahul’s support, we aim to further expand our brand presence and connect with a wider audience, while upholding our promise of delivering premium and pure dry fruits & nuts.”
The brand offers an extensive selection of over 100 products that cater to various needs and preferences. Their range includes everyday dry-fruit essentials, trail mixes, and nutritious snack options, as well as unique offerings such as a dessert range made from dry fruits and pasta crafted from makhanas. Farmley takes great care in curating their products, employing a meticulous selection process and conducting rigorous quality checks to guarantee that only the highest quality and freshest items are delivered to customers.
By forging deep connections with more than 5000 trusted farmers and producers, Farmley eliminates middlemen and fosters fair trade practices. Committed to promoting a healthy lifestyle, Farmley offers a wide range of nutritious and delicious snacking options tailored to individuals seeking wholesome choices. The appointment of Rahul Dravid as the brand ambassador solidifies Farmley’s dedication to providing exceptional products that delight customers’ taste buds while prioritizing their nutritional well-being. As a specialist in dry fruits and nuts, Farmley has achieved sustainable growth, with an Annual Recurring Revenue (ARR) surpassing 200 crore, making it one of the most robust insurgent brands in this category.