Pip & Nut, the renowned nut butter manufacturer based in the UK, has recently expanded its horizons into the pet-food industry through a strategic partnership with Butternut Box, a local supplier of premium dog food.
The companies, both headquartered in London, have joined forces to unveil Barkisan Peanut Butter Bites. This innovative range of dog treats is meticulously crafted using the exquisite peanut butter from Pip & Nut.
According to Pip & Nut, the decision is believed to be associated with the growing trend of humanizing dog food. They refer to research indicating that four out of five dog owners have admitted to serving their pets regular human meals, and two out of five indulge their pets with high-quality human-grade food.
A Pip & Nut spokesperson said, “For now, the key purpose of our partnerships is to generate brand buzz and keep things interesting as we continue to scale our core range. Developing a limited edition peanut butter treat for dogs with Butternut Box felt like a natural collaboration given the trend for giving peanut butter for dogs.
“These treats have been a couple of years in the making as we wanted to make sure they were just right.”
The e-commerce channels of both companies will be utilized to sell the products, which will be manufactured by Butternut Box.
The spokesperson said that for now there are no plans to launch a full pet-food range but added, “We know that consumers are already supplementing their dog’s standard pet-food with natural peanut butter, including our own, so we will continue to watch this trend and see how it develops over time.”
Commenting on the venture, Pip & Nut Founder Pip Murray said, “We absolutely love that Barkisan Peanut Butter Bites are the perfect combination of Butternut Box’s fresh produce and Pip & Nut’s better, natural ingredients. We can’t wait to see dogs and their owners enjoying Pip & Nut side by side.”
Butternut Box Co-founder Dave Nolan said, “We’ve been admirers of Pip & Nut for a while now for their truly delicious product and their values as a B Corp business, both of which make us natural partners.”
