According to an exchange filing, EaseMyTrip.com, a prominent online travel-tech platform in India, has partnered with Swiggy, a leading on-demand convenience delivery platform in the country, to develop a distinctive collaboration that advantages customers of both companies.
EaseMyTrip will promote exclusive offers from Swiggy to its user base, while in return, Swiggy’s app will display EaseMyTrip’s offers through banner visibility on its post-transactional screen. This strategic alliance aims to enhance the visibility of both brands and provide mutual benefits to their respective consumers.
Through this innovative campaign, both brands can leverage each other’s user base effectively. EaseMyTrip users will now have access to enticing deals from Swiggy, enriching their travel-planning experience with convenient dining options. On the other hand, Swiggy will benefit from increased visibility on the travel platform, potentially attracting a larger user base. Likewise, EaseMyTrip is anticipated to gain enhanced visibility among the millions of users on Swiggy, expanding its reach and user engagement. This collaboration allows both brands to tap into new markets and create a more inclusive experience for their customers.
Commenting on the collaboration, Rikant Pittie, Co-Founder, EaseMyTrip said, “We are thrilled to announce our partnership with Swiggy, one of India’s most-loved consumer brands. Together, we aim to increase visibility and offer unique benefits to both parties and customers to further enhance their experience with us.”
Amit Kumar Banka, AVP, of Growth Marketing, said,“EaseMyTrip is one of the most reliable travel companies in India offering great rates and flawless service. Through this collaboration, its users will be able to enjoy the unparalleled convenience and seamless food delivery experience Swiggy enables and vice versa.”
The promotional campaign is scheduled to take place from May 15 to May 30. It aims to highlight unique offerings, enhance brand recognition, and establish a mutually beneficial outcome for both the companies involved and their customers.
