Magicpin, India’s inaugural hyperlocal startup, recently revealed that it is successfully fulfilling over 10,000 orders each day on the ONDC network. This is being achieved through its own seller portal as well as those of other startups such as Pincode Spice Money, Mystore, Craftsvilla, Meesho, and Paytm.
Magicpin is using its backend and logistics support to assist these startups in reaching hyperlocal markets throughout the country. Within just two weeks, magicpin has scaled up from fulfilling less than 1,000 orders per day to meeting 10,000 daily orders.
In early April, Magicpin declared that it had enlisted more than 25,000 food merchants from its network of local restaurants, becoming the biggest restaurant aggregator/supplier on ONDC. These merchants are now accessible through other startup participants such as Paytm, Pincode Spice Money, Mystore, Craftsvilla, Meesho, among others.
T Koshy, MD and CEO of ONDC said, “We are thrilled to see Magicpin’s tremendous growth on the ONDC network. Their hyperlocal expertise and logistical support has been invaluable to not only their own sellers but also to other participants on the ONDC network. This is exactly the kind of collaboration and innovation we envisioned when we created ONDC, and we look forward to continuing to facilitate it to drive the growth of digital commerce in India.”
Anshoo Sharma, CEO & Co-Founder Magicpin said, “Our first mover advantage on the Hyperlocal front, gives us a great opportunity to not only contribute towards success of ONDC, in fact we also look forward to give our logistics, delivery and reach support to other start-ups in the country wanting to penetrate the hyperlocal markets across India, it will not only save them a lot time but huge amount of financial resources to use an existing mechanism rather than creating one for themselves from the scratch. Our biggest motivation is still the fact that at the end of the day business is going to the local retailer on the ground, this evident from the fact that in two weeks from less than 100 orders a day we had a 10x jump to 1000 orders a day and then in the next 2 weeks, Magicpin has scaled up to 10,000 plus orders a day which was again another 10x from the previous landmark, making it more than 3 lakhs order per month, which eventually is helping the retailers on ground.”
Once a customer places an order on the buyer app, Magicpin takes over and manages the entire fulfillment process, including logistics and delivery from the restaurant partner to the end-user. This end-to-end delivery service is on par with the level of service offered by other providers in the market.
What’s remarkable is that the entire process has been developed with zero physical intervention. Instead, existing ecosystems are integrated through technology, creating a single platform on ONDC while generating business opportunities for local retailers. This approach avoids the need for new inventory, dark-stores, or warehouses.
Recently, PhonePe unveiled its Pincode initiative to tap into hyperlocal markets throughout the country. To facilitate this, PhonePe will be using magicpin’s last-mile connectivity on ONDC, just like other platforms such as PayTM, Spice Money, Mystore, Craftsvilla, Meesho, among others. Moreover, Magicpin is also handling the backend logistics related to ordering and delivery for other ONDC participants.
Read More: PhonePe expands e-commerce portfolio with Pincode, a hyperlocal app on Open Network
