Sarah Todd, a well-known Celebrity Chef, has recently introduced her brand “Hot Toddy” sauce in India. The sauce is made from fresh ingredients, with more than 70% of them sourced locally from Australia and manufactured in Queensland.
The Hot Toddy brand presents a selection of five sauces that take inspiration from various spices and chilies worldwide. The collection features a range of flavors, from mild to extremely spicy, including the Kashmiri Tomato and Birdseye Chilli, which draw inspiration from Indian cuisine. Additionally, the collection comprises Sweet Chilli from Thailand, 7-Spice Sriracha from Japan, and Birdseye Chilli from Australia, offering a diverse range of tastes to suit different preferences.
The story of Hot Toddy is a tale of humble beginnings from Queensland, as Sarah Todd reveals, “It all started with a viral social media post. A close friend shared his experience of using my chilli sauce in one of his dishes, and from there, my inbox was flooded with requests for the sauce. This led to my brother and me launching Hot Toddy, and I drew inspiration from my travels and interactions with various cultures to create these exquisite flavours.”
Speaking about her engagement with India, Sarah Todd, said, “India’s cuisine diversity is unparalleled and has a special place in my heart. I feel grateful for the immense love and support that I have received from the people of India throughout my culinary journey. Given my attachment to the country, it is only natural for me to launch, Hot Toddy, here in India.”
The Economic Cooperation and Trade Agreement (ECTA) between Australia and India has opened up new opportunities for Queensland in one of the world’s fastest-growing markets, which comprises nearly one and a half billion people. As Queensland’s second-largest goods export market and fourth-largest two-way trading partner, India is a vital market for the state’s businesses. Hot Toddy, with its fine sauces carefully crafted and manufactured in Yadala, Queensland, is a prime example of this, as the export of Hot Toddy sauces to India further strengthens the trade and investment ties between the two regions.
Commenting on the launch in India, Abhinav Bhatia, Senior Trade and Investment Commissioner-South Asia, Trade and Investment Queensland, said, “Queensland already accounts for over 60% of all Australian exports to India, and with businesses like Hot Toddy coming to the market, this number is set to grow higher. As the Queensland government’s premier international trade and investment promotion agency, we support businesses on both sides to access and develop this corridor. Sarah Todd’s launch of Hot Toddy further strengthens her strong relationship with India, and I anticipate that it will inspire more culinary businesses from Queensland to venture into the Indian market.”
The premium range of Hot Toddy Sauces will exclusively be sold in India by Olympia Industries Ltd. Speaking about Olympia’s association with Hot Toddy and Sarah Todd, Anurag Pansari, Director, Olympia Industries, said, “Collaborating with India’s adored culinary icon, Sarah Todd, who is also one of the world’s most renowned chefs, is a source of immense excitement for us. Through her premium line of Hot Toddy sauces, we aim to offer consumers a taste of the diverse culinary traditions that Sarah has encountered and crafted throughout her illustrious career.”
The Hot Toddy sauces can now be purchased on various e-commerce platforms, and in the coming months, they will also be made available through other distribution channels such as modern trade, major retail brands, and HoReCa.
