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Wednesday, October 23, 2024

Starbucks expands its presence in India with launch of first beachfront outlet in Kerala

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Coffeehouse chain Starbucks has launched its India’s first beachfront outlet, located at South Beach Road, Valiyangadi, Kozhikode, according to the company’s social media announcement today. This move marks Starbucks’ expansion into a new market and provides customers with a unique coffee experience by the beach.

“For those moonlit walks on the Kozhikode beach, your favorite Starbucks is now available 24/7 at Calicut from 28 April,” said the coffee chain on its Instagram page.

In October 2020, Starbucks inaugurated its first outlet in Kerala at Lulu Mall, Kochi. Following this, the company launched its first outlet in Kozhikode at Hilite Mall in June 2022.

According to the brand, this Starbucks outlet in Kozhikode is the first to operate 24/7. Although most Starbucks locations are open from early morning until late at night, only a few remain open round the clock, typically in metropolitan cities, near airports, shopping areas, and busy city centers.

Starbucks recently inaugurated its first 24/7 outlet in Chennai, with a Chettinadu theme. This cuisine originates from the Nattukotai Chettiars community in the Chettinad region of Tamil Nadu and is renowned for its use of a wide range of spices and dishes prepared with freshly ground masalas.

In October 2012, Starbucks Corporation made its entry into the Indian market by opening its first store in Mumbai. The Seattle-based coffee giant partnered with Tata Global Beverages to establish a 50:50 joint venture known as Tata Starbucks Pvt. Ltd., which manages all Starbucks outlets in India.

ScrapeHero, a data company, reports that Starbucks has established over 338 stores in more than 35 cities throughout India. Maharashtra has the highest number of Starbucks locations, with over 105 stores, accounting for about 34% of all Starbucks stores in the country.

On March 20, 2023, Laxman Narasimhan succeeded Howard Schultz, the Founder and Former CEO, as the new CEO of Starbucks.

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