Pernod Ricard’s Managing Director for India, Paul-Robert Bouhier, has stepped down from his role, as reported by three sources to Reuters on Wednesday. This departure comes at a critical time for the company, as it faces a string of regulatory challenges in India.
According to one of the sources, Bouhier, who assumed the position in India in January, has resigned citing personal reasons.
Requests for comments from Pernod and Bouhier have not been immediately responded to. It is currently unclear whether Bouhier has accepted a new role within the company or elsewhere.
Having worked at Pernod Ricard since 1995, Bouhier held various leadership positions, including Managing Director for Southern Europe. His career spanned across several countries including France, Ireland, Singapore, South Africa, and Italy.
The announcement of Bouhier’s resignation within the company was made on Wednesday in India, according to the three sources.
Pernod’s challenges with regulators in India continue, as the company faces allegations of providing false information to Delhi city authorities in 2021 and of violating regulations by offering financial support to retailers in exchange for stocking more of its brands. Pernod has denied these accusations on multiple occasions.
In addition to the aforementioned challenges, Pernod is currently disputing a tax demand of nearly $250 million for allegedly undervaluing imports. Furthermore, the company’s request for a liquor sale license has been rejected by the Delhi city authorities.
Pernod has expressed that India is a crucial market for them, describing it as a “strong success story” and one of their “top three must-win markets.” With a 17% market share, the French company, known for brands such as Chivas and Absolut vodka, is the second largest player in the Indian market.
