Indian munchies, particularly Lay’s, are cherished by people of all generations, making it a preferred snack choice for various occasions. However, Abhishek Prabhu, a LinkedIn user, recently conveyed discontent with the existing array of Lay’s flavors. In an interesting move, Prabhu proposed a creative concept to the company by presenting AI-generated Lay’s packaging showcasing distinctive Indian flavors that would cater to the preferences of every palate.
In his post, the user asserted that India boasts a diverse range of food items, extending beyond the classic masala taste. Infusing the flavors of local cuisine into the chips could enable people worldwide to discover and appreciate the varied delicacies of the country.
Among the suggested flavors, the user recommended options like Dhokla, Shahi Biryani, Pahado Wali Maggi, Chole Bhature, Vada Pav, Mysore Masala Dosa, Butter Chicken, and Onion Pakora.
Sharing the post, Abhishek wrote, “Ever noticed how the ‘India’s Magic Masala’ flavour in Lays is a bit… well, general? India’s culinary scene is much more than a single masala & I couldn’t help but think we’re selling our culinary heritage short with such a broad brushstroke. So, I’ve been playing around with the idea of reimagining these regional flavours for a global audience. Imagine a snack range that’s not just ‘Indian Masala’ but a spectrum of India’s culinary diversity.”
Reacting to the post, a user wrote, “Lays never stops to impress.”
Another shared, “Can’t wait for LAYS to see this post and make these flavours.”
“Amazing imagination and ideas,” a comment read.
An individual wrote, “That’s actually crazy.”
A user asked, “Please sab karo, lekin meri biryani ke sath kuch nahi karna.”
Lay’s Magic Masala Controversy:
Earlier, Lay’s decision to overhaul its iconic Magic Masala flavors sparked uproar among consumers. The situation escalated when content creator Zervaan Bunshah expressed his disappointment on Instagram regarding the company’s adjustment to the flavors. Bunshah’s viral rant struck a chord with many individuals and left social media in splits. Responding quickly to the viral video, Lay’s social media team assured Bunshah and the concerned audience that the original Magic Masala flavor would return shortly, claiming that the current version was introduced for a temporary period.
Tagging the company in the caption, Bunshah wrote, “MAGIC MASALA? MORE LIKE TRAGIC MASALA.”
Later, in response to the public demand, the company reintroduced its original flavors of chips. As a gesture to recognize the impact of content creator Zervaan Bunshah’s viral video and his influence on the community, the company took an additional step. Lay’s introduced limited edition packets featuring Zervaan Bunshah’s picture.
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