Inspired by India’s love for bold and authentic flavours, Lay’s has revitalised its Wafer Chips range with the introduction of a new Red Chilli flavour. This͏͏ innovative͏͏ product͏͏ offers͏͏ a͏͏ distinctive͏͏ taste,͏͏ refined͏͏ through͏͏ comprehensive͏͏ consumer͏͏ research.͏͏ With͏͏ a͏͏ light͏͏ and͏͏ exceptionally͏͏ crisp͏͏ texture,͏͏ Lay’s͏͏ now͏͏ features͏͏ two͏͏ unique͏͏ flavours͏͏ –͏͏ Salt͏͏ &͏͏ Pepper͏͏ and͏͏ Red͏͏ Chilli͏͏ –͏͏ ensuring͏͏ a͏͏ delightful͏͏ snacking͏͏ experience͏͏ for͏͏ consumers͏͏ across͏͏ the͏͏ country.
Tailored͏͏ to͏͏ Diverse͏͏ Tastes:
While͏͏ Salt͏͏ &͏͏ Pepper͏͏ offers͏͏ a͏͏ universally͏͏ loved͏͏ classic͏͏ flavour,͏͏ Red͏͏ Chilli͏͏ appeals͏͏ to͏͏ those͏͏ seeking͏͏ a͏͏ bold,͏͏ spicy͏͏ kick.͏͏ With͏͏ this͏͏ launch,͏͏ PepsiCo͏͏ India͏͏ reinforces͏͏ its͏͏ dedication͏͏ to͏͏ celebrating͏͏ the͏͏ country’s͏͏ rich͏͏ culinary͏͏ traditions,͏͏ merging͏͏ India’s͏͏ cultural͏͏ heritage͏͏ with͏͏ a͏͏ delightful͏͏ and͏͏ contemporary͏͏ snacking͏͏ experience.
Continue͏͏ Exploring:͏͏ PepsiCo India diversifies͏͏ Lay’s portfolio͏͏ with͏͏ launch͏͏ of͏͏ new͏͏ sub-brand͏͏ ‘Shapez’
Expressing͏͏ her͏͏ excitement͏͏ about͏͏ the͏͏ launch,͏͏ Soumya͏͏ Rathor,͏͏ category͏͏ lead͏͏ –͏͏ Potato͏͏ Chips͏͏ at͏͏ PepsiCo͏͏ India,͏͏ stated,͏͏ “As͏͏ a͏͏ nation͏͏ of͏͏ ‘many͏͏ Indias,’͏͏ Lay’s͏͏ understands͏͏ the͏͏ importance͏͏ of͏͏ tailoring͏͏ its͏͏ products͏͏ to͏͏ meet͏͏ diverse͏͏ preferences.͏͏ Our͏͏ new͏͏ Red͏͏ Chilli͏͏ Wafer͏͏ Chips͏͏ launch,͏͏ complete͏͏ with͏͏ a͏͏ newly͏͏ designed͏͏ pack,͏͏ showcases͏͏ PepsiCo’s͏͏ commitment͏͏ to͏͏ innovative͏͏ and͏͏ disruptive͏͏ steps.͏͏ Each͏͏ chip͏͏ is͏͏ crafted͏͏ to͏͏ be͏͏ light,͏͏ thin,͏͏ and͏͏ crispy,͏͏ perfectly͏͏ seasoned͏͏ to͏͏ reflect͏͏ the͏͏ unique͏͏ tastes͏͏ of͏͏ our͏͏ varied͏͏ audience.͏͏ We’re͏͏ thrilled͏͏ to͏͏ offer͏͏ this͏͏ delightful͏͏ fusion͏͏ of͏͏ exceptional͏͏ quality͏͏ and͏͏ cultural͏͏ inspiration,͏͏ and͏͏ we͏͏ look͏͏ forward͏͏ to͏͏ continuing͏͏ to͏͏ bring͏͏ joy͏͏ to͏͏ people͏͏ across͏͏ the͏͏ country.”
Priced͏͏ at͏͏ INR͏͏ 10͏͏ and͏͏ INR͏͏ 20,͏͏ Lay’s͏͏ Wafer͏͏ Chips͏͏ will͏͏ be͏͏ available͏͏ at͏͏ a͏͏ variety͏͏ of͏͏ retail͏͏ outlets͏͏ and͏͏ e-commerce͏͏ platforms,͏͏ ensuring͏͏ nationwide͏͏ accessibility͏͏ for͏͏ consumers͏͏ looking͏͏ for͏͏ light,͏͏ crispy͏͏ snacks͏͏ packed͏͏ with͏͏ flavour.͏͏ The͏͏ launch͏͏ of͏͏ the͏͏ new͏͏ Wafer͏͏ Chips͏͏ flavour͏͏ is͏͏ supported͏͏ by͏͏ an͏͏ engaging͏͏ TV͏͏ commercial͏͏ featuring͏͏ brand͏͏ ambassador͏͏ Mahendra͏͏ Singh͏͏ Dhoni.