Brown Living, a leading platform in India promoting sustainable and plastic-free living, secured pre-seed funding to boost its growth. The funding, led by Blink Digital, totaled USD 300,000 and included investments from Sanjay Nayar of Sorin Investments and Bharat Iyer.
Brown Living experiences 500% YoY growth
Since 2019, Brown Living has grown significantly. Bollywood producer and environmentalist Pragya Kapoor joined as a partner and investor, with her investment growing by over 350 percent. The brand has seen incredible 500 percent year-on-year growth since its first funding round in June 2021.
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With 650 sellers and over 1,800 artisans, this new funding will help Brown Living grow its operations and reach more artisans and suppliers. According to Indian Retailer, Chaitsi Ahuja, Founder & CEO of Brown Living, said, “This funding will enable us to scale our efforts to reach our next million customers and expand our Artisan-to-Consumer (A2C) model. Our platform empowers consumers to choose eco-friendly products while supporting small businesses.”
Brown Living receives support from Google For Startups, Stanford Program
Furthermore, Dooj Ramchandani, Co-founder of Blink Digital, highlighted the unique aspects of Brown Living’s model, focusing on its direct connection with India’s artisans and SMEs. Sanjay Nayar agreed, saying that Brown Living can make a big impact across India with its mission-driven approach and strong technology.
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Moving forward, with 67% of consumers willing to pay more for eco-friendly products, Brown Living is set to lead the sustainable goods market, expected to top $50 billion by 2030. Recent funding, supported by Google For Startups and the Stanford Seed Spark Program, will help them continue promoting sustainability.