Swiggy has launched a new initiative called the ‘Seal’ programme to improve hygiene and food quality among its restaurant partners. Currently live in Pune, it will expand to over 650 cities across India during November, Swiggy announced.
Swiggy to revoke partners failing hygiene standards
According to INC42, the programme aims to improve restaurant hygiene by providing partners with insights and support to ensure hygienic, well-cooked food in quality packaging. “Since the programme’s launch two weeks ago, restaurant partners have shown high interest, with hundreds of requests for hygiene audits already received. Should any concerns arise about a restaurant holding the Seal, Swiggy will thoroughly review the feedback and may revoke the badge if the restaurant fails to maintain the established standards,” the statement further stated.
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By this initiative, Swiggy will give verified customer feedback to restaurant partners, focusing on preventing contamination, proper cooking, and packaging quality. This will help restaurants improve hygiene. Swiggy will also provide support through account managers, detailed reports, and educational webinars on hygiene best practices to help them maintain high standards.
Swiggy teams up with FSSAI-accredited agencies for hygiene audits
Meanwhile, Deepak Maloo, head of customer and restaurant experience at Swiggy Food, commented, “As Swiggy completes a decade in food delivery, we believe that access to clean, hygienic food is just as important as great-tasting food. With the launch of the Swiggy Seal, we aim to support our restaurant partners with actionable insights to improve hygiene standards. The Swiggy Seal gives customers confidence to order, backed by genuine reviews, while helping restaurant partners enhance their practices through expert collaboration.”
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Furthermore, the food tech giant has teamed up with FSSAI-accredited agencies like Eurofins and Equinox to offer restaurants professional hygiene audits at special rates. These partnerships aim to improve contamination prevention, food handling, and cleanliness.
Including recent service expansions, Swiggy launched Swiggy Bolt for 10-minute food delivery in six cities and Swiggy XL EV fleet for bulk orders in Gurugram. The company is also testing a premium membership program, Rare Club, with annual fees from INR 50,000 for high-end consumers.
Recently, Swiggy raised its platform fee to INR 10 from INR 7 per order on its food delivery service, a 43% increase, following rival Zomato’s lead.
Financially, Swiggy reported a revenue of INR 11,247 Cr in FY24. The food delivery business generated a Gross Order Value (GOV) of INR 24,717 Cr. Swiggy’s losses decreased by 44%, from INR 4,179.3 Cr in FY23 to INR 2,350 Cr in FY24.
