Quick commerce giant Blinkit has rolled out a return option for clothing and footwear in select cities such as Delhi-NCR, Mumbai, Bengaluru, Hyderabad, and Pune.
The͏͏ company’s͏͏ CEO,͏͏ Albinder͏͏ Dhindsa,͏͏ shared͏͏ on͏͏ Twitter͏͏ that͏͏ this͏͏ new͏͏ option͏͏ addresses͏͏ the͏͏ common͏͏ issue͏͏ of͏͏ size͏͏ anxiety.͏͏ He͏͏ also͏͏ noted,͏͏ “The͏͏ cool͏͏ part͏͏ –͏͏ returns͏͏ or͏͏ exchanges͏͏ will͏͏ be͏͏ processed͏͏ within͏͏ 10͏͏ minutes͏͏ of͏͏ raising͏͏ a͏͏ request!”
Dhindsa͏͏ revealed͏͏ that͏͏ the͏͏ company͏͏ has͏͏ been͏͏ testing͏͏ the͏͏ feature͏͏ in͏͏ Delhi-NCR͏͏ for͏͏ the͏͏ past͏͏ few͏͏ weeks.
Continue͏͏ Exploring:͏͏ Over͏͏ 30%͏͏ of͏͏ fashion͏͏ and͏͏ footwear orders͏͏ get͏͏ returned͏͏ in͏͏ online͏͏ shopping:͏͏ Report
This͏͏ development͏͏ comes͏͏ amid͏͏ growing͏͏ interest͏͏ from͏͏ e-commerce͏͏ platforms͏͏ such͏͏ as͏͏ Myntra͏͏ and͏͏ Nykaa͏͏ in͏͏ the͏͏ quick͏͏ commerce͏͏ sector.͏͏ In͏͏ the͏͏ last͏͏ six͏͏ months,͏͏ quick͏͏ commerce͏͏ players͏͏ have͏͏ significantly͏͏ broadened͏͏ their͏͏ operations͏͏ and͏͏ diversified͏͏ their͏͏ catalogues͏͏ to͏͏ address͏͏ the͏͏ increasing͏͏ consumer͏͏ demand.
Nearly͏͏ all͏͏ platforms,͏͏ including͏͏ Swiggy͏͏ Instamart͏͏ and͏͏ the͏͏ recently͏͏ launched͏͏ Flipkart͏͏ Minutes,͏͏ have͏͏ expanded͏͏ into͏͏ categories͏͏ like͏͏ electronics,͏͏ beauty,͏͏ pet͏͏ care,͏͏ toys,͏͏ and͏͏ household͏͏ appliances.
Blinkit Revises͏͏ Employee͏͏ Contracts:
Recently,͏͏ Blinkit͏͏ reportedly͏͏ revised͏͏ its͏͏ employee͏͏ contracts͏͏ to͏͏ address͏͏ the͏͏ escalating͏͏ talent͏͏ demand͏͏ in͏͏ the͏͏ industry͏͏ and͏͏ to͏͏ mitigate͏͏ poaching,͏͏ extending͏͏ the͏͏ notice͏͏ period͏͏ from͏͏ zero͏͏ to͏͏ two͏͏ months.
Continue͏͏ Exploring:͏͏ As͏͏ competition͏͏ heats͏͏ up͏͏ in͏͏ quick commerce,͏͏ Blinkit scraps͏͏ ‘zero͏͏ notice͏͏ period’͏͏ policy
Blinkit͏͏ currently͏͏ operates͏͏ 639͏͏ dark͏͏ stores͏͏ nationwide,͏͏ with͏͏ the͏͏ average͏͏ daily͏͏ gross͏͏ order͏͏ value͏͏ (GOV)͏͏ per͏͏ store͏͏ increasing͏͏ to͏͏ INR͏͏ 10͏͏ lakh.͏͏ The͏͏ company͏͏ aims͏͏ to͏͏ expand͏͏ its͏͏ dark͏͏ store͏͏ count͏͏ to͏͏ 2,000͏͏ by͏͏ the͏͏ end͏͏ of͏͏ 2026͏͏ while͏͏ ensuring͏͏ profitability.
Café͏͏ Feature͏͏ for͏͏ Snack͏͏ Deliveries͏͏ Planned:
The͏͏ company͏͏ is͏͏ also͏͏ looking͏͏ to͏͏ launch͏͏ a͏͏ café͏͏ feature͏͏ for͏͏ delivering͏͏ snacks͏͏ and͏͏ beverages.͏͏ It͏͏ plans͏͏ to͏͏ test͏͏ quick͏͏ deliveries͏͏ of͏͏ popular͏͏ snacks,͏͏ such͏͏ as͏͏ samosas͏͏ and͏͏ sandwiches,͏͏ in͏͏ select͏͏ locations.͏͏ Notably,͏͏ competitors͏͏ like͏͏ Zepto͏͏ and͏͏ Swiggy͏͏ already͏͏ offer͏͏ their͏͏ own͏͏ café͏͏ features.
Continue͏͏ Exploring:͏͏ Zomato-owned͏͏ Blinkit to͏͏ launch͏͏ ‘Cafe’͏͏ for͏͏ quick͏͏ snack͏͏ deliveries
In͏͏ Q1͏͏ FY25,͏͏ Blinkit͏͏ reported͏͏ a͏͏ revenue͏͏ increase͏͏ of͏͏ around͏͏ 2.5͏͏ times͏͏ year-on-year͏͏ and͏͏ a͏͏ 22%͏͏ rise͏͏ quarter-on-quarter,͏͏ reaching͏͏ INR͏͏ 942͏͏ crore.͏͏ Additionally,͏͏ the͏͏ company’s͏͏ adjusted͏͏ EBITDA͏͏ loss͏͏ narrowed͏͏ to͏͏ INR͏͏ 3͏͏ crore,͏͏ down͏͏ from͏͏ a͏͏ loss͏͏ of͏͏ INR͏͏ 133͏͏ crore͏͏ in͏͏ the͏͏ same͏͏ quarter͏͏ last͏͏ year͏͏ and͏͏ INR͏͏ 37͏͏ crore͏͏ in͏͏ the͏͏ previous͏͏ March͏͏ quarter.
