Weikfield Foods Pvt Limited, a well-known brand celebrated for its widely-loved items like Custard Powder, Corn Flour, Baking Powder, and Pasta, is delighted to introduce Weikfield Iron Fortified Pasta. This nutritionally enhanced pasta is enriched with vital nutrients including Iron, Vitamin B12, and Folic Acid, all while retaining its delicious flavor.
Weikfield’s newest product is a much-needed solution for parents, particularly mothers, who are seeking iron-rich food options for their children while still satisfying their cravings for delicious flavors. The launch of this innovative item represents a major achievement in India’s culinary scene, as it stands among the nation’s pioneering F+ certified pastas endorsed by FSSAI, effectively addressing the enduring dilemma of balancing nutrition and taste.
For more than sixty years, Weikfield has been a cherished and dependable brand, delighting the taste buds of countless people in India and around the world. As a clear demonstration of its dedication to consumer trust, the company has taken a groundbreaking initiative by subjecting its CEO, D.S. Sachdeva, to a lie detector test as part of its latest campaign. This strategic decision underscores the nutritional assertions of Weikfield Fortified Pasta, highlighting its significant protein, fiber, and iron content, as well as its noteworthy exclusion of refined flour (Maida).
Sachdeva expressed, “Weikfield has always endeavored to help mothers strike the right balance between taste and nutrition. In India, pasta is often misconceived as junk food. Most are unaware that pastas like Weikfield Pasta, primarily composed of wheat and frequently served with vegetables and white pasta sauce (infused with cheese and milk), offer a wealth of nutrients. It effectively combines the goodness of Roti (Indian bread), Sabji (vegetables), and Doodh (milk). As pioneers in the industry, we are committed to rectifying this misconception through a distinctive product and innovative communication. With our iron-fortified pasta range, we aim to provide Indian consumers with the authentic taste of Italian pasta coupled with the goodness of micronutrients.”
“We have taken the extra step to ensure that we do not compromise on the quality of our product merely to align with market pricing. This launch is not just an addition to our product line; it’s a revolution in how pasta is perceived – as a wholesome meal choice for children. Typically, consumers are skeptical of marketing claims. What better way to dispel that skepticism than to have my marketing team come up with the idea of me taking a lie detector test on camera? I didn’t hesitate,” he added.
Dr. Indu Khosla emphasized, “Iron is the mineral crucial for the health and development of babies and children. Iron deficiency can impact the academic performance of older children. Inadequate iron levels can impair children’s concentration, leaving them fatigued and weak. Considering that Weikfield pasta contains iron content equivalent to consuming two bowls of spinach, it emerges as a commendable choice.”
Weikfield Iron Fortified Pasta will come in three unique shapes: Penne, Elbow, and Fusilli. You can easily find it at top-tier retail outlets, supermarkets, and popular e-commerce platforms in major cities throughout India.