Voff Premium Pet Food has acquired Carnibest, a dog and cat food manufacturer based in the Netherlands, for an undisclosed amount.
Hailing from Sweden and backed by private equity, Voff has celebrated its tenth acquisition since its establishment in 2014 with the purchase of the natural raw pet food manufacturer.
Established in 2001, Carnibest becomes the second Dutch brand to become a part of Voff’s portfolio, following the acquisition of Energique earlier this year.
Voff has acquired Carnibest’s production facility located in Ermelo, situated in the province of Gelderland. This addition brings the total number of manufacturing facilities for the Stockholm-based company to nine.
Carnibest specializes in crafting natural raw food for dogs and cats, offering a range of meals and snacks that are presently available in the Netherlands and Belgium.
Approximately 20 employees from the Dutch brand will remain with the company, ensuring continuity in their roles.
However, as part of the acquisition, the previous owner of Carnibest, Corine Bunschoten, has opted to step away from the organization to pursue other opportunities.
She said, “Carnibest has been synonymous with premium quality raw dog and cat food for over two decades, and it has been a pleasure to be able to build this great company.
“I trust that Voff, a fellow believer in natural, premium pet-food products, will build on and expand the Carnibest brand, in addition to serving our customers even better.”
Anders Kristiansen, CEO of Voff Premium Pet Food, said, “It is truly exciting to welcome Carnibest to the Voff group. We have been following Carnibest for a long time and are certain that we can jointly continue the success story that Carnibest has been since its inception.”
In March, Kristiansen assumed the role of Chief Executive of the pet-food business and promptly emphasized that mergers and acquisitions would play a substantial role in his growth strategy. Leo & Wolf stands as Voff’s sole in-house brand, with the rest of the portfolio acquired through various acquisitions.
The company generates an annual revenue of Skr1.1 billion (equivalent to $99.2 million) and maintains a workforce of approximately 300 employees.