In celebration of 52 years of coffee tradition and a toast to the future, TATA Starbucks joyfully reintroduces the enduring favorite – Anniversary Blend.
As coffee has evolved from a simple morning tradition into a platform for personal expression, a communal experience, and a cultural declaration, this cherished blend provides coffee enthusiasts with a cup that is both heavenly and significant.
Debuted in 1996 as a tribute to the company’s 25th anniversary, the Anniversary Blend quickly gained popularity as a seasonal favorite. This year’s festivities bring forth a reenvisioned blend, carefully aged for five years, highlighting the brand’s unwavering dedication to continually elevate the coffee experience for consumers nationwide.
Distinguished for its pronounced flavors, robust character, and unmistakable boldness, the 2023 Anniversary Blend is a harmonious blend of ethically sourced beans exclusively from Indonesia – a region that has been a source of inspiration for Starbucks since its inception in 1971. This unique blend draws its essence from the coffee-growing regions of Sumatra, West Java, and Sulawesi, resulting in a remarkable cup of Starbucks’ most daring blend. Enriched with spicy undertones, fragrant hints of smoked cedar, and allspice, complemented by subtle notes of black truffle and fresh tarragon, this dark-roasted masterpiece delivers an intense, earthy richness that truly embodies exceptional coffee.
The packaging of the Anniversary Blend captures the nurturing essence of the siren – an emblem closely associated with Starbucks – exuding a warm, inviting, and self-assured aura.
“The Anniversary Blend is our homage to Starbucks’ rich coffee heritage. Crafted with the finest ethically sourced Indonesian coffee and aged to perfection for five years, this blend showcases our steadfast commitment to innovation, offering a timeless taste. As Starbucks commemorates its 52nd year, we find immense joy in extending this extraordinary coffee experience to coffee aficionados nationwide. Coffee is no longer just a beverage; it’s an integral facet of our lives, a culture that binds us and the Anniversary Blend is here to further enrich this very culture,” shared Sushant Dash, CEO, Tata Starbucks.
The exclusive Starbucks® Anniversary blend comes in a 250-gram package, or customers can opt to enjoy any of their preferred beverages made with the Anniversary blend as their chosen espresso at Starbucks stores throughout India or through various delivery services.
Presently, Starbucks runs a total of 347 establishments in India, spanning 47 different cities. These outlets are operated through a joint venture known as TATA Starbucks Private Limited, operating under the brand name Starbucks Coffee – A TATA Alliance.